Dhathri Dheedhi Shampoo 200ml

Dhathri Dheedhi Shampoo 200ml

Dhathri Dheedhi Shampoo is a natural shampoo that is free from harmful chemicals and gentle on the scalp. It is enriched with the goodness of Dheedhi (Ceylon Cinnamon) which helps to nourish and strengthen the hair from root to tip, leaving it looking healthy and shiny.

Key Features: - Made with natural ingredients - Free from harmful chemicals - Nourishes and strengthens hair - Leaves hair looking healthy and shiny

For whom: This shampoo is suitable for all hair types and is especially beneficial for those looking for a natural and gentle hair care solution.

Pros: - Natural ingredients - Gentle on the scalp - Nourishes and strengthens hair - Leaves hair looking healthy and shiny

Cons: - May not lather as much as traditional shampoos - Scent may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in herbal ingredients suitable for Indian hair types	India Today
Brand Strength	20	10	Established brand reputation in herbal hair care segment	Brand Equity
Category Momentum	20	15	Growing demand for herbal hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal shampoos	Business Standard
Competition	10	6	Facing strong competition from other established herbal shampoo brands	The Economic Times
Use-case Advantage	5	5	Addresses common hair issues faced by Indian consumers	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned herbal shampoo in a competitive Indian market

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