DAZYANO Anti Dandruff Shampoo 100ml

DAZYANO Anti Dandruff Shampoo 100ml

This DAZYANO Anti Dandruff Shampoo is specifically formulated to effectively combat dandruff and soothe scalp irritation. It contains natural ingredients that help regulate sebum production and prevent the recurrence of dandruff.

Key features of this shampoo include its gentle cleansing formula that removes flakes and excess oil without stripping the scalp of its natural oils. It also has a refreshing scent that leaves hair feeling clean and refreshed.

This anti-dandruff shampoo is suitable for individuals with dandruff-prone scalp or those experiencing scalp irritation. It is safe for daily use and can help maintain a healthy scalp and hair.

Pros: - Effectively combats dandruff and soothes scalp irritation - Contains natural ingredients - Gentle cleansing formula - Suitable for daily use Cons: - May not work for severe cases of dandruff - Some users may find the scent too strong or overpowering - 100ml may not be enough for long-term use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients for effective dandruff control	Cosmetics Design, Beauty Packaging
Brand Strength	20	18	Established brand with loyal customer base	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for anti-dandruff shampoos in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail Today, India Retailing
Competition	10	8	Facing strong competition from established and new entrants	Business Today, The Hindu
Use-case Advantage	5	5	Addresses specific scalp care needs effectively	Hindustan Times, The Economic Times
Final Market Score	100	76/100 (3.80/5)	Strong brand and effective formulation position DAZYANO well in the competitive anti-dandruff shampoo market in India.

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