Curl Up Moisturising Curly Hair Shampoo For Dry Frizzy Wavy Curly Hair Sulphate Paraben And Silicone Free 200 ML

Curl Up Moisturising Curly Hair Shampoo For Dry Frizzy Wavy Curly Hair Sulphate Paraben And Silicone Free 200 ML

Curl Up Moisturizing Shampoo is specially formulated for dry, frizzy, wavy, and curly hair. This shampoo is free from sulphates, parabens, and silicones, making it gentle on your hair while still effectively cleansing and moisturizing.

Key Features: - Suitable for dry, frizzy, wavy, and curly hair types - Free from sulphates, parabens, and silicones - Moisturizing formula helps to hydrate and nourish hair - Designed to enhance natural curls and waves

Ideal for those with dry, frizzy, wavy, or curly hair, this shampoo helps to tame unruly locks and enhance the natural texture of your hair. Whether you have waves or tight curls, this moisturizing formula will leave your hair feeling soft, smooth, and manageable.

Pros: - Gentle formula that won't strip hair of natural oils - Helps to enhance and define curls - Leaves hair feeling hydrated and nourished - Sulphate, paraben, and silicone-free Cons: - May not provide enough moisture for extremely dry hair - Some users may find the scent too strong - May not lather as much as traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for specific hair types prevalent in Indian market	Vogue
Brand Strength	20	18	Established brand with a reputation for quality hair care products	Brand Equity
Category Momentum	20	15	Growing demand for sulfate-free shampoos in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar sulfate-free shampoos	Retail Today
Competition	10	8	Facing competition from other sulfate-free shampoo brands in India	Beauty Monitor
Use-case Advantage	5	5	Addresses common hair concerns in Indian climate	Haircare India
Final Market Score	100	76/100 (3.80/5)	Well-positioned sulfate-free shampoo for diverse Indian hair types

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