Clinic Plus Strong Long Health Shampoo 650 ml

Clinic Plus Strong Long Health Shampoo 650 ml

Key Features: - Enriched with milk protein and multivitamins for stronger, healthier hair - Helps reduce breakage and split ends - Suitable for all hair types - Refreshing fragrance that lasts all day

For whom: - Individuals looking to strengthen their hair and improve overall hair health - Suitable for both men and women - Ideal for those with weak, damaged hair

Pros: - Affordable and cost-effective - Leaves hair feeling soft and smooth - Helps promote hair growth and prevent hair fall

Cons: - Some may find the fragrance overpowering - May not be suitable for those with sensitive scalp types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Clinic Plus Strong Long Health Shampoo offers key features desired by Indian consumers for strong and healthy hair.	Hindustan Unilever, The Economic Times
Brand Strength	20	18	Clinic Plus is a well-established brand in India with strong consumer trust.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for hair care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced within the mid-range segment of shampoos in India.	Livemint, Business Today
Competition	10	9	Facing competition from other established shampoo brands in India offering similar benefits.	India Today, The Hindu
Use-case Advantage	5	4	Addresses the specific need for strong and healthy hair among Indian consumers.	Vogue, Femina
Final Market Score	100	76/100 (3.80/5)	Clinic Plus Strong Long Health Shampoo 650ml is well-positioned in the Indian market, offering a strong brand with key features at a competitive price.

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