Cafune clarifying condtioning shampoo 150ml

Cafune clarifying condtioning shampoo 150ml

Cafune clarifying conditioning shampoo is a gentle and effective hair cleanser that helps to remove build-up and impurities from the scalp and hair. It contains natural ingredients like aloe vera and coconut oil to nourish and moisturize the hair, leaving it soft and shiny.
Key features of the Cafune clarifying conditioning shampoo include its sulfate-free formula, which is gentle on the hair and scalp, and its clarifying properties that help to remove residue from styling products and hard water.
This shampoo is suitable for all hair types, including dry, oily, and color-treated hair. It is especially beneficial for those who struggle with dull, lifeless hair due to product build-up or environmental factors.
Pros: - Gentle and effective cleansing - Nourishing ingredients for healthier hair - Suitable for all hair types - Helps to restore shine and softness Cons: - May not lather as much as traditional shampoos - Some users may find the scent too strong - May require more product for thicker or longer hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key ingredients suitable for Indian hair types.	Vogue India
Brand Strength	20	10	Established brand reputation in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from both local and international brands.	Business Standard
Use-case Advantage	5	5	Addresses common hair concerns faced by Indian consumers.	Elle India
Final Market Score	100	66/100 (3.30/5)	Well-positioned clarifying shampoo in the competitive Indian market.

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