Biotique Ocean Kelp Anti Hairfall Shampoo Intensive Hair Growth Therapy Anti Hairfall Shampoo that Maintains Shine 100 Botanical Extracts Suitable for All Hair Types 650ml

Biotique Ocean Kelp Anti Hairfall Shampoo Intensive Hair Growth Therapy Anti Hairfall Shampoo that Maintains Shine 100 Botanical Extracts Suitable for All Hair Types 650ml

About Product: Biotique Ocean Kelp Anti Hairfall Shampoo is a natural hair care product that helps in reducing hair fall and promoting hair growth. It is made with 100% botanical extracts and is suitable for all hair types.

Key Features: - Intensive Hair Growth Therapy - Shine Maintaining Formula - Contains Ocean Kelp extract - Free from harmful chemicals like SLS and parabens - Suitable for all hair types

For whom: This shampoo is ideal for individuals who are experiencing hair fall and want to promote hair growth. It is also suitable for those looking for a natural and chemical-free hair care solution.

Pros: - Promotes hair growth - Helps in reducing hair fall - Adds shine to the hair - Made with natural ingredients - Suitable for all hair types

Cons: - May not lather as much as chemical-laden shampoos - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Botanical extracts and hair growth therapy align with current market trends.	Euromonitor
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural haircare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	8	Facing strong competition from both local and international brands.	Retail Scan
Use-case Advantage	5	5	Addresses common hair fall issues for all hair types effectively.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong market position with competitive pricing and effective natural haircare solution.

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