BIOROME Nusilk Triple Action Volumizing Formula Ph Balance Shampoo 100Gm Pack Of 2

BIOROME Nusilk Triple Action Volumizing Formula Ph Balance Shampoo 100Gm Pack Of 2

This BIOROME Nusilk Triple Action Volumizing Formula pH Balance Shampoo comes in a pack of 2 100gm bottles, perfect for daily use to add volume and shine to your hair.

Key Features:
1. Triple action formula for added volume, balance, and shine
2. pH balanced to suit all hair types
3. Comes in a pack of 2 for value for money

For whom:
This shampoo is suitable for all hair types and is especially beneficial for those looking to add volume and shine to their hair.

Pros:
1. Adds volume and shine to the hair
2. pH balanced formula is gentle on all hair types
3. Comes in a pack of 2 for convenience and value

Cons:
1. Some may find the scent too strong
2. May not work as well for extremely oily or dry hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ph-balanced formula and triple action volumizing features align with consumer preferences.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base.	Brandwatch
Category Momentum	20	15	Growing demand for volumizing shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 in the Indian market.	Retail360
Competition	10	6	Facing moderate competition from similar volumizing shampoos in the market.	Kantar
Use-case Advantage	5	5	Addresses common hair volume concerns in Indian consumers.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Competitively priced volumizing shampoo with strong brand presence in a growing market segment.

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