Biolage Professional Smoothproof Anti Frizz Shampoo for Women and Men Up to 72HR Frizz Control Vegan Cruelty Free 200ml

Biolage Professional Smoothproof Anti Frizz Shampoo for Women and Men Up to 72HR Frizz Control Vegan Cruelty Free 200ml

Key Features: - Formulated with camellia, which helps control frizz and adds moisture to the hair - Suitable for all hair types - Free from sulfates, parabens, and artificial colorants

For whom: - Ideal for individuals looking to tame frizz and achieve smooth, manageable hair - Suitable for all genders and hair types - Perfect for those who prefer vegan and cruelty-free products

Pros: - Provides up to 72 hours of frizz control - Leaves hair feeling soft and smooth - Vegan and cruelty-free formulation

Cons: - Some users may find the scent too strong - May not be suitable for those with extremely oily hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Vegan & cruelty-free formula aligns with increasing consumer preference for ethical products.	Euromonitor
Brand Strength	20	18	Matrix Biolage is a well-known professional haircare brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos in the market.	Retail360
Competition	10	0	Intense competition in the premium shampoo segment may impact market penetration.	GfK
Use-case Advantage	5	3	Effective frizz control for all genders is a unique selling point.	Kantar
Final Market Score	100	66/100 (3.30/5)	Matrix Biolage Smoothproof Shampoo holds strong potential in the growing premium shampoo market in India.

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