Bare Anatomy Ultra Smoothing Shampoo for Dry and Frizzy Hair Restores Smoothing Texture by 37 Powered By Carbohydrate Complex Niacinamide SLS Paraben Free Vegan For Men Women 250ml

Bare Anatomy Ultra Smoothing Shampoo for Dry and Frizzy Hair Restores Smoothing Texture by 37 Powered By Carbohydrate Complex Niacinamide SLS Paraben Free Vegan For Men Women 250ml

This Ultra Smoothing Shampoo from Bare Anatomy is specially formulated for dry and frizzy hair. It contains a unique Carbohydrate Complex and Niacinamide which helps to nourish and strengthen hair, leaving it smooth and manageable.

Key Features:
- SLS and Paraben Free
- Vegan
- Contains Carbohydrate Complex and Niacinamide
- Suitable for dry and frizzy hair
For whom:
This shampoo is perfect for anyone with dry and frizzy hair looking for a gentle and effective solution to tame their locks.

Pros:
- Nourishes and strengthens hair
- Leaves hair smooth and manageable
- Free from harmful chemicals
- Vegan and cruelty-free
Cons:
- May not be suitable for oily hair types
- Has a slightly higher price point than other shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation targeting specific hair concerns like dryness and frizz.	Vogue India
Brand Strength	20	18	Established brand with a reputation for quality and innovation.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar premium hair care products in the market.	Business Standard
Competition	10	5	Facing competition from both established and emerging brands in the premium hair care segment.	Hindustan Times
Use-case Advantage	5	3	Addresses a common problem faced by Indian consumers with dry and frizzy hair.	Elle India
Final Market Score	100	76/100 (3.80/5)	Innovative premium shampoo with strong brand backing, positioned well in a competitive market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—