Avimee Herbal Shakuntala Daily Use Hair Cleanser For Silky Hair With Aloe Apple Cider Rice Keratin Protein Sulphate Paraben Free Shampoo For Men Women 200 ml

Avimee Herbal Shakuntala Daily Use Hair Cleanser For Silky Hair With Aloe Apple Cider Rice Keratin Protein Sulphate Paraben Free Shampoo For Men Women 200 ml

Avimee Herbal Shakuntala Daily Hair Cleanser is a sulphate and paraben-free shampoo that is formulated with a blend of natural ingredients like Aloe, Apple Cider, Rice, and Keratin Protein. This gentle cleanser is designed to cleanse the scalp and hair without stripping it of its natural oils.

Key Features: - Sulphate and paraben-free formula - Enriched with natural ingredients like Aloe, Apple Cider, Rice, and Keratin Protein - Designed to cleanse the scalp and hair gently - Leaves hair silky and smooth - Suitable for both men and women

For whom: This daily hair cleanser is suitable for both men and women who want a gentle and effective shampoo that will leave their hair feeling clean, silky, and smooth.

Pros: - Gentle formula that cleanses without stripping the hair - Natural ingredients like Aloe and Apple Cider help to nourish and strengthen the hair - Leaves hair feeling soft and silky - Suitable for daily use

Cons: - Some users may find the scent to be too strong - May not lather as much as traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular natural ingredients and sulfate-free formula.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation for quality hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar premium herbal shampoos.	Kantar
Competition	10	10	Facing moderate competition from other established herbal shampoo brands.	Nielsen
Use-case Advantage	5	3	Suitable for both men and women with a focus on silky hair.	GfK
Final Market Score	100	81/100 (4.05/5)	Competitively positioned herbal shampoo with strong brand and feature fit.

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