Aveeno Scalp Soothing Rose Water Chamomile Blend Shampoo For Sensitive Soft Sulfate Free Shampoo No Dyes Or Parabens 345ml 4067312

Aveeno Scalp Soothing Rose Water Chamomile Blend Shampoo For Sensitive Soft Sulfate Free Shampoo No Dyes Or Parabens 345ml 4067312

About Product: Aveeno Scalp Soothing Rose Water Chamomile Blend Shampoo is specifically designed for sensitive skin. This gentle formula is sulfate-free, dye-free, and paraben-free, making it perfect for those with easily irritated scalps.

Key Features: - Infused with rose water and chamomile blend to soothe and nourish the scalp - Gentle formula that cleanses without stripping the hair of natural oils - Suitable for daily use on all hair types, including color-treated hair

For whom: This shampoo is ideal for individuals with sensitive skin who are looking for a calming and gentle hair cleansing option. It is also suitable for those with color-treated hair, as it is gentle enough to use daily without causing damage.

Pros: - Soothes and nourishes the scalp - Gentle formula that is free of sulfates, dyes, and parabens - Suitable for daily use on all hair types

Cons: - May not provide as much lather as other shampoos containing sulfates - Some users may find the scent of rose water and chamomile to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulfate-free, dye-free, and paraben-free formulation aligns with market trends	Euromonitor
Brand Strength	20	18	Aveeno is a well-known brand for sensitive skin products	Brandwatch
Category Momentum	20	15	Growing demand for sulfate-free shampoos in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to other premium sulfate-free shampoos	Kantar
Competition	10	0	Intense competition in the sulfate-free shampoo segment in India	Nielsen
Use-case Advantage	5	3	Addresses the specific needs of individuals with sensitive scalp	GfK
Final Market Score	100	66/100 (3.30/5)	Aveeno Scalp Soothing Rose Water Chamomile Blend Shampoo is well-positioned in the growing Indian sulfate-free shampoo market.

Factor	Rating (out of 5)	Notes
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