Arata Anti Dandruff Shampoo 200ml With Neem Tea Tree Oil Piroctone Olamine Up to 100 Dandruff Reduction Soothes Flaky Scalp For Dry Frizzy Hair For Men Women Suitable For All Hair Types

Arata Anti Dandruff Shampoo 200ml With Neem Tea Tree Oil Piroctone Olamine Up to 100 Dandruff Reduction Soothes Flaky Scalp For Dry Frizzy Hair For Men Women Suitable For All Hair Types

Arata Neem Tea Tree Oil Anti-Dandruff Shampoo is a natural and effective solution for getting rid of dandruff. This shampoo is formulated with neem and tea tree oil, known for their anti-fungal and anti-bacterial properties, to help reduce dandruff and soothe flaky scalp.
Key Features:
- Up to 100% reduction of dandruff - Soothes flaky scalp - Made with natural ingredients like neem and tea tree oil - Suitable for dry, frizzy hair - Safe for all hair types
For whom:
This shampoo is suitable for men and women who are struggling with dandruff and a dry, flaky scalp. It is also ideal for those with frizzy hair looking for a gentle and effective solution to tackle dandruff.
Pros:
- Natural ingredients that are safe for daily use - Effective in reducing dandruff and soothing scalp - Suitable for all hair types - Leaves hair feeling clean and refreshed
Cons:
- May not be as lathering as traditional shampoos - Scent may be too strong for some users - Bottle size may be too small for those with long or thick hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective ingredients for dandruff control and scalp health.	GfK
Brand Strength	20	18	Established brand with positive reputation in hair care sector.	Euromonitor
Category Momentum	20	15	Growing demand for anti-dandruff products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar anti-dandruff shampoos.	Kantar
Competition	10	0	Highly competitive market with many established anti-dandruff shampoo brands.	IRI
Use-case Advantage	5	3	Addresses specific needs of individuals with dry, frizzy hair.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Arata Neem Tea Tree Oil Shampoo offers a strong anti-dandruff solution in a competitive market.

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