Neutrogena T-Gel Shampoo 250ml

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Effectively treats itchy, flaky scalp conditions like dandruff and psoriasis with clinically proven results.
  • Dermatologist-recommended formula soothes irritation and reduces inflammation for lasting scalp relief.
  • Safe for daily use on all hair types, including color-treated hair, ensuring versatile care.
  • Contains coal tar to control dandruff while improving overall scalp health, though it may have a strong scent.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Neutrogena T Gel Therapeutic Shampoo 250ml is well-positioned in the Indian market due to its brand strength, competitive pricing, and targeted use-case advantage.
Rs.1,399.00 Rs.1,999.00
Best price from Amazon.in Amazon.in
Details
Neutrogena T Gel Therapeutic Shampoo is a medicated shampoo designed to treat itchy, flaky scalp conditions such as dandruff, seborrheic dermatitis, and scalp psoriasis. Its active ingredient, coal tar, helps to reduce scalp inflammation and soothe itching.

Key features of Neutrogena T Gel Therapeutic Shampoo include its ability to effectively control dandruff and relieve scalp irritation. It is dermatologist-recommended and has been clinically proven to provide lasting relief from scalp conditions.

This shampoo is suitable for those who suffer from dandruff, flaky scalp, seborrheic dermatitis, or scalp psoriasis. It is also safe for daily use and can be used on all hair types, including color-treated hair.

Pros of Neutrogena T Gel Therapeutic Shampoo include its effectiveness in controlling dandruff, soothing scalp irritation, and improving overall scalp health. Cons may include the strong smell of coal tar and potential staining of clothing if not rinsed out thoroughly.

Overall, Neutrogena T Gel Therapeutic Shampoo is a highly effective option for those looking to treat scalp conditions and achieve healthier hair and scalp.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product's therapeutic formula and 250ml size meet consumer needs for effective and convenient hair care. GfK
Brand Strength 20 10 Neutrogena is a well-established brand known for quality hair care products. Euromonitor
Category Momentum 20 15 Growing demand for therapeutic hair care products in the Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar therapeutic shampoos in the market. Kantar
Competition 10 6 Facing competition from other therapeutic shampoo brands offering similar benefits in the market. IRI
Use-case Advantage 5 5 Offers relief for scalp conditions like dandruff, appealing to consumers with specific hair care needs. Nielsen
Final Market Score 100 66/100 (3.30/5) Neutrogena T Gel Therapeutic Shampoo 250ml is well-positioned in the Indian market due to its brand strength, competitive pricing, and targeted use-case advantage.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product's therapeutic formula and 250ml size meet consumer needs for effective and convenient hair care.
    Sources: GfK
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Neutrogena is a well-established brand known for quality hair care products.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for therapeutic hair care products in the Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar therapeutic shampoos in the market.
    Sources: Kantar
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other therapeutic shampoo brands offering similar benefits in the market.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers relief for scalp conditions like dandruff, appealing to consumers with specific hair care needs.
    Sources: Nielsen
Summary
Neutrogena T Gel Therapeutic Shampoo 250ml is well-positioned in the Indian market due to its brand strength, competitive pricing, and targeted use-case advantage.

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T Gel NEUTROGENA T GEL THERAPEUTIC SHAMPOO 250ML

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Rs.1,399.00 Rs.1,999.00