Forest Essentials Amla Honey Shampoo - Strengthens Hair

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Revitalize dull, dry hair with natural ingredients like Amla, Honey, and Mulethi
  • Control hair thinning and breakage for healthier, stronger hair growth
  • Sulphate-free formula gently cleanses without stripping natural oils
  • Ideal for all hair types, providing hydration and reducing hair fall

Market-Based Score (India)

66/100 (3.30/5)
Decent
Forest Essentials Ayurvedic Amla Honey Mulethi Shampoo has a strong market position in the growing natural hair care segment in India.
Rs.1,575.00 Rs.1,575.00
Best price from Amazon.in Amazon.in
Details
Forest Essentials Ayurvedic Shampoo is a premium hair care product formulated with traditional Ayurvedic ingredients. It is specifically designed to nourish and revitalize dull, dry hair, while also controlling hair thinning and breakage.

Key Features: This shampoo is sulphate-free and contains the goodness of Amla, Honey, and Mulethi, which are known for their natural hair-strengthening and conditioning properties. These ingredients work together to improve hair texture, add shine, and promote healthy hair growth.

For whom: This shampoo is perfect for those with dull, dry hair that is prone to breakage and thinning. It is suitable for all hair types and can be used by both men and women.

Pros: Forest Essentials Ayurvedic Shampoo effectively cleanses the scalp and hair without stripping away natural oils. It provides hydration and nourishment, leaving hair soft, smooth, and manageable. The natural ingredients also help in reducing hair fall and promoting overall hair health.

Cons: Some users may find the price of this shampoo to be on the higher side compared to other hair care products in the market. Additionally, the herbal scent may not appeal to everyone's preferences.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Sulphate-free formula with Ayurvedic ingredients meets consumer preferences Kantar
Brand Strength 20 10 Forest Essentials is a well-established Ayurvedic brand in India Euromonitor
Category Momentum 20 15 Growing demand for natural hair care products in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar premium Ayurvedic shampoos GfK
Competition 10 6 Facing competition from other established Ayurvedic hair care brands IRI
Use-case Advantage 5 5 Addresses common issues of dull, dry hair and thinning, breakage Nielsen
Final Market Score 100 66/100 (3.30/5) Forest Essentials Ayurvedic Amla Honey Mulethi Shampoo has a strong market position in the growing natural hair care segment in India.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Sulphate-free formula with Ayurvedic ingredients meets consumer preferences
    Sources: Kantar
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Forest Essentials is a well-established Ayurvedic brand in India
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural hair care products in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium Ayurvedic shampoos
    Sources: GfK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established Ayurvedic hair care brands
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses common issues of dull, dry hair and thinning, breakage
    Sources: Nielsen
Summary
Forest Essentials Ayurvedic Amla Honey Mulethi Shampoo has a strong market position in the growing natural hair care segment in India.

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Where to Buy

Nykaa
₹1475.00
2-4 days · ⭐ 4.3/5
Buy
Amazon India
₹1499.00
2-3 days · ⭐ 4.2/5
Buy
Forest Essentials Store
₹1550.00
N/A · ⭐ 4.6/5
-
Shoppers Stop
₹1600.00
N/A · ⭐ 4.4/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
1475.00 2-4 days 4.3/5 Buy Now
Amazon India
1499.00 2-3 days 4.2/5 Buy Now
Forest Essentials Store
1550.00 N/A 4.6/5 -
Shoppers Stop
1600.00 N/A 4.4/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.1,575.00 Rs.1,575.00

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Forest Essentials Ayurvedic Shampoo Amla Honey Mulethi For Dull Dry Hair Controls Hair Thinning Breakage Sulphate Free

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Rs.1,575.00 Rs.1,575.00