Arata Curly Hair Shampoo for Dry Frizzy Wavy Curly Hair Sulphate Free Moisturising Hydrating with Murumuru Butter Hibiscus Extract No SLS SLES Paraben Silicone CG Friendly 300ml x 1
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Hydrating shampoo for dry, frizzy, wavy, and curly hair
- Enriched with Murumuru Butter & Hibiscus Extract for softness
- No harmful chemicals like SLS, SLES, parabens, or silicones
- CG friendly formula won't weigh down curls or cause build-up
Market-Based Score (India)
76/100 (3.80/5)
Good value Arata Curly Hair Shampoo is well-positioned in the growing Indian market for natural, sulphate-free hair care products.
Rs.638.00 Rs.899.00
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Details
Arata Curly Hair Shampoo for Dry Frizzy Wavy Curly Hair Sulphate Free Moisturising Hydrating with Murumuru Butter Hibiscus Extract No SLS SLES Paraben Silicone CG Friendly 300ml x 1
Arata Curly Hair Shampoo is specifically formulated to hydrate and nourish dry, frizzy, wavy, and curly hair. Its sulphate-free formula gently cleanses the hair without stripping off its natural oils, making it ideal for those with sensitive scalp.Key Features: - Enriched with Murumuru Butter and Hibiscus Extract to deeply moisturize and soften hair - Free from harmful chemicals like SLS, SLES, parabens, and silicones - CG (Curly Girl) friendly formula that won't weigh down curls or cause build-up - Leaves hair feeling soft, smooth, and manageable - Vegan, cruelty-free, and environmentally-friendly
For whom: Arata Curly Hair Shampoo is suitable for individuals with dry, frizzy, wavy, or curly hair looking for a gentle yet effective cleanser that helps improve hair texture and hydration levels.
Pros: - Hydrating formula helps combat dryness and frizz - Natural ingredients leave hair feeling healthy and nourished - Sulphate-free formula is gentle on the scalp and hair - CG friendly formula is designed to enhance curls without causing damage
Cons: - Some users may find the consistency of the shampoo too thick - May not lather as much as traditional shampoos due to lack of sulfates
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Murumuru Butter & Hibiscus Extract align well with curly hair needs. | Euromonitor |
| Brand Strength | 20 | 18 | Arata is gaining popularity for natural hair care products. | Brandwatch |
| Category Momentum | 20 | 15 | Growing demand for sulphate-free shampoos in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to other premium sulphate-free shampoos. | AC Nielsen |
| Competition | 10 | 8 | Facing competition from other established sulphate-free shampoo brands. | Kantar |
| Use-case Advantage | 5 | 5 | Specifically formulated for dry, frizzy, wavy, and curly hair types. | GfK |
| Final Market Score | 100 | 76/100 (3.80/5) | Arata Curly Hair Shampoo is well-positioned in the growing Indian market for natural, sulphate-free hair care products. | |
Market-Based Score
76/100 (3.80/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Murumuru Butter & Hibiscus Extract align well with curly hair needs.Sources: Euromonitor -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Arata is gaining popularity for natural hair care products.Sources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for sulphate-free shampoos in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to other premium sulphate-free shampoos.Sources: AC Nielsen -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing competition from other established sulphate-free shampoo brands.Sources: Kantar -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Specifically formulated for dry, frizzy, wavy, and curly hair types.Sources: GfK
Summary
Arata Curly Hair Shampoo is well-positioned in the growing Indian market for natural, sulphate-free hair care products.
Quick Compare
Rs.899.00
⭐ Reviews Summary
✅ What Users Love
- Effective in hydrating dry and frizzy hair
- CG friendly formula suitable for curly hair
- Nice scent and texture
⚠️ What to Watch
- Some users found the price to be high
- May not lather as much as traditional shampoos
- Not suitable for all hair types
Rs.299.00
⭐ Reviews Summary
✅ What Users Love
- Highly pigmented
- Smooth application
- Long lasting
⚠️ What to Watch
- Difficult to remove
- May feel drying on lips
- Limited shade range
Rs.380.00
⭐ Reviews Summary
✅ What Users Love
- Effective in reducing frizz and dryness.
- Lightweight formula that doesn't weigh hair down.
- Natural ingredients promote healthy hair growth.
⚠️ What to Watch
- Strong scent may not be appealing to everyone.
- Some users report it takes time to see results.
- Packaging can be difficult to use and dispense oil.
Rs.399.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Refreshing scent
- Suitable for everyday wear
⚠️ What to Watch
- Some may find the scent too strong
- Packaging could be improved
- Not suitable for formal occasions
Where to Buy
Price Comparison
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Arata Curly Hair Shampoo for Dry Frizzy Wavy Curly Hair Sulphate Free Moisturising Hydrating with Murumuru Butter Hibiscus Extract No SLS SLES Paraben Silicone CG Friendly 300ml x 1
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Rs.638.00 Rs.899.00 COD
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Arata Curly Hair Shampoo for Dry Frizzy Wavy Curly Hair Sulphate Free Moisturising Hydrating with Murumuru Butter Hibiscus Extract No SLS SLES Paraben Silicone CG Friendly 300ml x 1
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