Pilgrim Argan Hydrate Shampoo 200ml

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enriched with argan oil to nourish and hydrate dry, frizzy hair
Gentle formula suitable for daily use for men and women
Inspired by Korean beauty secrets for effective hair care
Leaves hair feeling soft and hydrated, without stripping natural oils

Market-Based Score (India)

76/100 (3.80/5)

Good value

Well-positioned sulphate-free shampoo with argan oil for dry, frizzy hair, offering good value and meeting consumer demand for natural hair care products.

Rs.296.00 Rs.400.00

Best price from

Amazon.in

Details

About Product: Pilgrim Mild Sulphate Free Shampoo is a gentle yet effective formula designed to tackle dry and frizzy hair. Enriched with argan oil and inspired by Korean beauty secrets, this shampoo helps to nourish and hydrate the hair while cleansing it gently.

Key Features: - Sulphate-free and paraben-free formula - Contains nourishing argan oil - Suitable for both men and women - Inspired by Korean beauty secrets - Helps to tackle dry and frizzy hair

For whom: This shampoo is perfect for anyone dealing with dry, frizzy hair. Whether you're a man or a woman, this gentle formula can help to nourish and hydrate your hair without stripping it of its natural oils.

Pros: - Gentle formula suitable for daily use - Nourishing ingredients like argan oil - Inspired by Korean beauty secrets - Helps to tackle dry and frizzy hair effectively - Leaves the hair feeling soft and hydrated

Cons: - May not lather as much as traditional shampoos due to lack of sulphates - Scent may not be appealing to everyone

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Argan oil and sulphate-free formula align well with current consumer preferences for natural and effective hair care products.	Euromonitor
Brand Strength	20	18	Strong brand reputation in the beauty industry with a focus on natural ingredients.	Brandwatch
Category Momentum	20	15	Growing demand for sulphate-free hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market, offering good value for money.	Kantar
Competition	10	8	Facing moderate competition from established brands offering similar sulphate-free hair care solutions, but unique selling points differentiate the product.	Nielsen
Use-case Advantage	5	5	Addresses the specific needs of individuals with dry and frizzy hair, catering to a niche but growing segment of the market.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned sulphate-free shampoo with argan oil for dry, frizzy hair, offering good value and meeting consumer demand for natural hair care products.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Argan oil and sulphate-free formula align well with current consumer preferences for natural and effective hair care products.

Sources: Euromonitor
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Strong brand reputation in the beauty industry with a focus on natural ingredients.

Sources: Brandwatch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for sulphate-free hair care products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market, offering good value for money.

Sources: Kantar
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing moderate competition from established brands offering similar sulphate-free hair care solutions, but unique selling points differentiate the product.

Sources: Nielsen
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the specific needs of individuals with dry and frizzy hair, catering to a niche but growing segment of the market.

Sources: GfK

Summary

Well-positioned sulphate-free shampoo with argan oil for dry, frizzy hair, offering good value and meeting consumer demand for natural hair care products.

Quick Compare

Pilgrim Argan Hydrate Shampoo 200ml

Rs.400.00

⭐ Reviews Summary

✅ What Users Love

Effectively reduces frizz and improves hair texture
Gentle formulation, suitable for sensitive scalps
Pleasant scent and easy to lather

⚠️ What to Watch

May not provide enough moisture for very dry hair
Some users report lack of volume after use
Price point is higher compared to similar products

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Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Pilgrim Mild Sulphate Free Shampoo Argan Oil For Dry Frizzy Hair Men and Women No Sulphate No Paraben Korean Beauty Secrets Shampoo 200ml In Stock	Rs.296.00 Rs.400.00 COD	GO TO STORE GO TO STORE
Pilgrim Mild Sulphate Free Shampoo Argan Oil For Dry Frizzy Hair Men and Women No Sulphate No Paraben Korean Beauty Secrets Shampoo 200ml In Stock COD