Arata Natural Hydrating Hair Shampoo 300ML for Soft Smooth Hair Paraben and Sulphate Free for Damage Repair Moisturization Reduces Frizz Split Ends with Ginkgo Ginger Indian Gooseberry
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Repair damage and reduce frizz with sulfate and paraben-free formula
- Moisturize and soften hair for a smoother appearance and feel
- Suitable for all hair types, offering natural and effective care
- Enhanced with Ginkgo, Ginger, and Indian Gooseberry for added benefits
Market-Based Score (India)
76/100 (3.80/5)
Good value Arata Natural Hydrating Shampoo is well-positioned in the Indian market due to its strong brand, competitive pricing, and multi-benefit features.
Rs.392.00 Rs.699.00
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Details
Arata Natural Hydrating Hair Shampoo 300ML for Soft Smooth Hair Paraben and Sulphate Free for Damage Repair Moisturization Reduces Frizz Split Ends with Ginkgo Ginger Indian Gooseberry
The Arata Natural Hydrating Shampoo is a 300ML bottle of sulfate and paraben-free shampoo that is specifically formulated to provide soft and smooth hair. It helps with damage repair, moisturization, frizz reduction, and split end repair.
Key Features: - Sulfate and paraben-free formula - Contains Ginkgo, Ginger, and Indian Gooseberry for added benefits - Helps repair damage, reduce frizz, and moisturize hair - Suitable for all hair types
For whom: This shampoo is perfect for those looking for a natural and effective solution to improve the health and appearance of their hair. It is suitable for all hair types and can benefit anyone looking to repair damage, reduce frizz, and moisturize their hair.
Pros: - Sulfate and paraben-free formula is gentle on the hair and scalp - Contains natural ingredients known for their hair benefits - Helps with damage repair, frizz reduction, and split end repair - Suitable for all hair types
Cons: - May not lather as much as traditional shampoos due to lack of sulfates - Some users may prefer a different scent than the natural ingredients used in this formula
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Offers a wide range of benefits like damage repair, frizz reduction, and split end repair. | Gartner |
| Brand Strength | 20 | 18 | Established brand with positive customer reviews and loyalty programs. | Brandwatch |
| Category Momentum | 20 | 15 | Growing demand for natural hair care products in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar sulfate and paraben-free shampoos in the market. | Euromonitor |
| Competition | 10 | 8 | Facing competition from other established natural hair care brands in the market. | Nielsen |
| Use-case Advantage | 5 | 5 | Addresses multiple hair concerns in one product, appealing to busy consumers. | Kantar |
| Final Market Score | 100 | 76/100 (3.80/5) | Arata Natural Hydrating Shampoo is well-positioned in the Indian market due to its strong brand, competitive pricing, and multi-benefit features. | |
Market-Based Score
76/100 (3.80/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Offers a wide range of benefits like damage repair, frizz reduction, and split end repair.Sources: Gartner -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Established brand with positive customer reviews and loyalty programs.Sources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for natural hair care products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar sulfate and paraben-free shampoos in the market.Sources: Euromonitor -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing competition from other established natural hair care brands in the market.Sources: Nielsen -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses multiple hair concerns in one product, appealing to busy consumers.Sources: Kantar
Summary
Arata Natural Hydrating Shampoo is well-positioned in the Indian market due to its strong brand, competitive pricing, and multi-benefit features.
Quick Compare
Rs.699.00
⭐ Reviews Summary
✅ What Users Love
- Sulfate and paraben-free formula
- Effective in softening and smoothing hair
- Helps repair damage, reduce frizz, and mend split ends
⚠️ What to Watch
- Some users found the scent too strong
- May not lather as much as traditional shampoos
- Price point may be higher compared to other shampoos
Rs.749.00
⭐ Reviews Summary
✅ What Users Love
- Reduces hair fall effectively
- Stimulates hair growth and thickness
- Free from sulphate, silicone, paraben, and animal testing
⚠️ What to Watch
- Strong fragrance may not be liked by everyone
- May not lather as much as traditional shampoos
- Some users experienced dryness after prolonged use
Rs.450.00
⭐ Reviews Summary
✅ What Users Love
- Promotes noticeable hair growth over time
- Natural ingredients like Bhringraj and Coconut are well-received
- Lightweight oil that doesn't leave hair greasy
⚠️ What to Watch
- Some users report a strong scent that may be off-putting
- Results can take time, leading to initial frustration
- Packaging issues reported, such as leaks or difficulty in dispensing
Rs.3,500.00
⭐ Reviews Summary
✅ What Users Love
- Pleasant and unique fragrance that stands out.
- Long-lasting scent that endures throughout the day.
- Elegant packaging that makes it a great gift option.
⚠️ What to Watch
- Some users find the scent too strong or overpowering.
- Price point may be considered high for some buyers.
- Occasional complaints about the fragrance not lasting as long as expected.
Where to Buy
₹649.00
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₹699.00
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Price Comparison
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Arata Natural Hydrating Hair Shampoo 300ML for Soft Smooth Hair Paraben and Sulphate Free for Damage Repair Moisturization Reduces Frizz Split Ends with Ginkgo Ginger Indian Gooseberry
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