Set Wet Clay Wax 60g

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Strong hold for all-day styling with ultra matte finish
  • Enriched with Bentonite Clay for restylable hair
  • Easy to wash off without leaving residue
  • Free from paraben, sulphate, and alcohol for gentle care

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product fit with growing demand, but faces competitive pressures.
Rs.233.00 Rs.250.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Type Hair Wax
Weight 60g
Hold Strong
Finish Ultra Matte
Key Ingredient Bentonite Clay
Wash Off Easy
Free From Paraben, Sulphate, Alcohol
Details
Set Wet Hair Wax is a specially formulated hair clay wax for men that provides a strong hold and ultra matte finish. It is enriched with Bentonite Clay, making it restylable anytime and easy to wash off.

Key Features: - Strong hold for all-day styling - Ultra matte finish for a natural look - Enriched with Bentonite Clay for restylable hair - Easy to wash off without leaving residue - No paraben, sulphate, or alcohol for gentle care

For whom: Set Wet Hair Wax is ideal for men who want a strong hold and matte finish for their hairstyles. It is suitable for all hair types and lengths.

Pros: - Strong hold that lasts all day - Matte finish for a natural look - Restylable anytime for versatility - Easy wash off without residue - Free from harmful chemicals like paraben, sulphate, and alcohol

Cons: - Some users may find the texture too thick - May require more product for longer or thicker hair types

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Product offers strong hold and matte finish, aligning with current consumer preferences. Euromonitor
Brand Strength 20 18 Set Wet is a well-known brand in the Indian men's grooming segment. Brandwatch
Category Momentum 20 15 Growing demand for men's grooming products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360
Competition 10 8 Facing competition from established and emerging brands in the segment. Nielsen
Use-case Advantage 5 5 Easy wash-off feature adds convenience for users. GfK
Final Market Score 100 76/100 (3.80/5) Strong brand and product fit with growing demand, but faces competitive pressures.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Product offers strong hold and matte finish, aligning with current consumer preferences.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Set Wet is a well-known brand in the Indian men's grooming segment.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for men's grooming products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from established and emerging brands in the segment.
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Easy wash-off feature adds convenience for users.
    Sources: GfK
Summary
Strong brand and product fit with growing demand, but faces competitive pressures.

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Price Comparison

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Rs.233.00 Rs.250.00

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Set Wet Hair Wax For Men Hair Clay Wax 60g Strong Hold Ultra Matte Finish With Bentonite Clay Restylable Anytime Easy Wash Off No Paraben No Sulphate No Alcohol

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Best price
Rs.233.00 Rs.250.00