Biolage Hydrasource Hydrating Conditioner - Apricot Infused

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Intensely hydrate dry hair with Biolage Hydrasource Conditioner for a healthier finish
  • Nourish and moisturize damaged strands with apricot extract for improved hair health
  • Paraben-free formula is gentle on hair, perfect for those seeking hydration boost
  • Get a hydration boost for dry, damaged hair with this apricot-infused conditioner

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit position Biolage Hydrasource well in the growing premium hair care market in India.
Rs.215.00 Rs.215.00
Best price from Amazon.in Amazon.in
Details
About Product:

Biolage Hydrasource Conditioner is a paraben-free formula that intensely hydrates dry hair. Made with apricot extract, this conditioner helps to nourish and moisturize dry, damaged strands for a healthier-looking finish.

Key Features:

- Paraben-free formula
- Intensely hydrates dry hair
- Made with apricot extract
- Nourishes and moisturizes dry, damaged strands

For whom:

This conditioner is suitable for those with dry hair looking for a hydration boost. It is perfect for individuals with dry, damaged strands in need of some extra nourishment and moisture.

Pros:

- Paraben-free formula is gentle on hair
- Intensely hydrates and moisturizes dry hair
- Nourishing apricot extract helps improve hair's overall health

Cons:

- Some users may find the scent too strong
- May be too heavy for those with fine hair types

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Apricot infusion and intense hydration cater well to the needs of Indian consumers with dry hair. Euromonitor
Brand Strength 20 18 Biolage is a well-known and trusted brand in the Indian market. Brandwatch
Category Momentum 20 15 Growing demand for premium hair care products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium conditioners in the market. AC Nielsen
Competition 10 8 Facing moderate competition from other premium conditioner brands offering similar benefits. Kantar
Use-case Advantage 5 5 Addresses the specific need for intense hydration in dry hair, a common concern in India. GfK
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit position Biolage Hydrasource well in the growing premium hair care market in India.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Apricot infusion and intense hydration cater well to the needs of Indian consumers with dry hair.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Biolage is a well-known and trusted brand in the Indian market.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium hair care products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium conditioners in the market.
    Sources: AC Nielsen
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other premium conditioner brands offering similar benefits.
    Sources: Kantar
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the specific need for intense hydration in dry hair, a common concern in India.
    Sources: GfK
Summary
Strong brand and feature fit position Biolage Hydrasource well in the growing premium hair care market in India.

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Where to Buy

Nykaa
₹250.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹275.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹300.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹280.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
250.00 2-4 days 4.2/5 Buy Now
Flipkart
275.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
300.00 N/A 4.3/5 -
Health & Glow
280.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.215.00 Rs.215.00

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Biolage Hydrasource Conditioner Paraben Free Intensely Hydrates Dry Hair For Dry Hair Apricot 98g 250 gram Pack of 1

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Best price
Rs.215.00 Rs.215.00