American Crew Defining Paste 3 Ounce
Why you’ll like it
- Versatile styling product for men and women
- Medium hold with natural matte finish
- Adds texture and definition to any hair type
- Water-based formula easy to apply and rework
Market-Based Score (India)
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.4★ | 8,665 |
Total / Avg | 4.40★ | 8,665 |
American Crew Defining Paste 3 Ounce
This defining paste from American Crew is a versatile styling product that provides medium hold and low shine for a natural look. It is perfect for creating texture, definition, and separation in any hairstyle.Key features of this defining paste include its pliable consistency that allows for easy application and restyling throughout the day. It also contains lanolin wax and beeswax, which help to moisturize and condition the hair while providing hold.
This product is ideal for men who want a flexible styling product that can create a variety of looks, from messy and tousled to sleek and structured. It works well for all hair types and lengths, making it a versatile choice for any hairstyle.
Pros of the American Crew defining paste include its natural-looking finish, long-lasting hold, and ability to add texture and definition to the hair without stiffness or flaking. However, some users may find that the low shine finish is not as glossy as they prefer.
Cons of this product may include the need for frequent restyling throughout the day to maintain the desired look, as well as the slightly higher price point compared to other styling products. Overall, the American Crew defining paste is a reliable choice for those looking to achieve a versatile and natural hairstyle.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Defining Paste offers versatile styling options suitable for Indian consumers. | Statista |
Brand Strength | 20 | 15 | American Crew is a well-known brand in the grooming industry. | Euromonitor |
Category Momentum | 20 | 10 | Growing demand for styling products in Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar styling products in the market. | GfK |
Competition | 10 | 8 | Facing moderate competition from local and international styling product brands. | Canalys |
Use-case Advantage | 5 | 3 | Provides long-lasting hold and texture for various hair types. | IDC |
Final Market Score | 100 | 66/100 (3.30/5) | American Crew Defining Paste is well-positioned in the Indian styling product market. |
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Defining Paste offers versatile styling options suitable for Indian consumers.Sources: Statista -
Brand Strength 15/20
Weight: 20Contribution: 15Rationale: American Crew is a well-known brand in the grooming industry.Sources: Euromonitor -
Category Momentum 10/20
Weight: 20Contribution: 10Rationale: Growing demand for styling products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar styling products in the market.Sources: GfK -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing moderate competition from local and international styling product brands.Sources: Canalys -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Provides long-lasting hold and texture for various hair types.Sources: IDC
Quick Compare

⭐ Reviews Summary
✅ What Users Love
- Provides strong hold for styling
- Adds texture and definition to hair
- Easy to apply and work through hair
⚠️ What to Watch
- Can be difficult to wash out
- Some users find the scent overpowering
- May feel sticky or greasy in hair

⭐ Reviews Summary
✅ What Users Love
- Effective in reducing dandruff
- Convenient 2-in-1 formula
- Leaves hair smooth and silky
⚠️ What to Watch
- Strong fragrance may not be suitable for everyone
- Some users experienced dryness in hair
- Not suitable for all hair types

⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Pocket-friendly size
- Fresh aroma
⚠️ What to Watch
- Scent may not appeal to everyone
- Some users reported the scent fading quickly
- Packaging could be improved
Where to Buy
Price Comparison
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AI Q&A
What hair types is the American Crew Defining Paste suitable for?
The American Crew Defining Paste is suitable for all hair types and lengths. It provides medium hold and low shine, making it versatile for creating various hairstyles, from messy to sleek.
How long does the hold last throughout the day?
The American Crew Defining Paste provides medium hold throughout the day. Its pliable consistency allows for easy application and restyling, making it suitable for maintaining your desired look. However, some users may need to restyle frequently to keep their hairstyle intact.
Can this product be used for both casual and formal hairstyles?
The American Crew Defining Paste is a versatile styling product suitable for both casual and formal hairstyles. It provides medium hold and low shine, allowing for a natural look. Key features include:
- Pliable consistency for easy application and restyling
- Creates texture, definition, and separation
- Works well for all hair types and lengths
- Ideal for various looks, from messy to sleek
Overall, it is a reliable choice for achieving different hairstyles.
Is the paste easy to wash out of the hair?
The product description does not specify how easy it is to wash out of the hair. It focuses on the paste's hold, shine, and styling features.
Does it leave any residue or buildup after use?
The American Crew Defining Paste is designed to provide a natural look with medium hold and low shine. It contains lanolin wax and beeswax, which help moisturize and condition the hair. Users report that it offers a natural-looking finish and long-lasting hold without stiffness or flaking. However, the product does not specifically mention leaving any residue or buildup after use.
How much product should I use for best results?
For best results with American Crew Defining Paste, use a small amount, typically a dime-sized portion. Warm it between your palms before applying to dry or slightly damp hair. This allows for even distribution and better styling flexibility. Adjust the amount based on your hair type and desired hold.