Ikonic Glam Straightener - Tourmaline Ceramic Plates

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Professional cutting-edge floating tourmaline ceramic plates ideal for versatile styling
  • Auto-controlled heat settings prevent damage and ensure smooth results
  • Super stylish, lightweight design perfect for travel and on-the-go styling
  • Quick heat up time and easy-to-use for beginners and experienced stylists

Market-Based Score (India)

66/100 (3.30/5)
Decent
Ikonic Glam Hair Straightener offers a competitive package in the Indian hair styling market.
Rs.223.00 Rs.349.00
Best price from Amazon.in Amazon.in
Details
- The Ikonic Glam Hair Straightener is a high-quality styling tool designed specifically for women with professional cutting-edge floating tourmaline ceramic plates. These plates are ideal for straightening, curling, and creating waves in your hair, giving you maximum styling options.

- With auto-controlled heat settings, this hair straightener offers the perfect amount of heat for your hair type, helping to prevent damage and ensure smooth, sleek results every time. Its super stylish design and lightweight construction make it travel-friendly, perfect for on-the-go styling needs.

- This hair straightener is perfect for women who want a versatile styling tool that can easily switch between straightening, curling, and waving their hair. Its easy-to-use design makes it suitable for beginners and experienced stylists alike.

- Pros: Quick heat up time, lightweight and portable, professional cutting-edge plates for versatile styling options, auto-controlled heat settings for damage prevention, easy to use for all skill levels. Cons: May be on the pricier side compared to other hair straighteners on the market, may not be suitable for extremely thick or curly hair types.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Advanced features align well with consumer preferences for professional results. Business Standard, The Economic Times
Brand Strength 20 10 Established brand reputation in the hair styling segment. Brand Equity, Forbes India
Category Momentum 20 15 Growing demand for hair styling products in Indian market. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar high-end hair straighteners. Business Today, The Hindu
Competition 10 6 Facing strong competition from both local and international hair styling brands. Livemint, Business Insider India
Use-case Advantage 5 5 Versatile styling options suitable for various hair types and styles. Vogue India, Elle India
Final Market Score 100 66/100 (3.30/5) Ikonic Glam Hair Straightener offers a competitive package in the Indian hair styling market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Advanced features align well with consumer preferences for professional results.
    Sources: Business Standard, The Economic Times
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand reputation in the hair styling segment.
    Sources: Brand Equity, Forbes India
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for hair styling products in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar high-end hair straighteners.
    Sources: Business Today, The Hindu
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing strong competition from both local and international hair styling brands.
    Sources: Livemint, Business Insider India
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile styling options suitable for various hair types and styles.
    Sources: Vogue India, Elle India
Summary
Ikonic Glam Hair Straightener offers a competitive package in the Indian hair styling market.

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Where to Buy

Flipkart
₹1999.00
2-3 days · ⭐ 4.2/5
Buy
Nykaa
₹1899.00
3-5 days · ⭐ 4.3/5
Buy
Shoppers Stop
₹2099.00
N/A · ⭐ 4.0/5
-
Reliance Digital
₹1999.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Flipkart
1999.00 2-3 days 4.2/5 Buy Now
Nykaa
1899.00 3-5 days 4.3/5 Buy Now
Shoppers Stop
2099.00 N/A 4.0/5 -
Reliance Digital
1999.00 N/A 4.1/5 -

Price Comparison

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Amazon.in More Detail

Rs.223.00 Rs.349.00

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Best price
Rs.223.00 Rs.349.00