Ashba Botanics Flaxseed Curling Custard For Wavy Curly Frizzy Coily Hair Argan Avacado Oil Shea Butter Provides Moisture Controls Frizz Strong Hold Phthalates Parabens Free ml 175
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enhance natural curls with strong hold
- Nourish and hydrate with natural oils
- Combat frizz and flyaways effectively
- Ideal for wavy, curly, frizzy, and coily hair types
Market-Based Score (India)
76/100 (3.80/5)
Good value Strong contender in the natural hair care segment with broad appeal.
Rs.719.00 Rs.799.00
Best price from
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Details
Ashba Botanics Flaxseed Curling Custard For Wavy Curly Frizzy Coily Hair Argan Avacado Oil Shea Butter Provides Moisture Controls Frizz Strong Hold Phthalates Parabens Free ml 175
This Flaxseed Curling Custard from Ashba Botanics is specially formulated for those with wavy, curly, frizzy, and coily hair types. It is designed to provide strong hold, moisture, and frizz control, leaving your hair looking defined and hydrated.Key Features:
- Enriched with Argan, Avocado Oil, and Shea Butter
- Strong hold for defined curls
- Hydrating formula to combat dryness
- Free from phthalates and parabens
This product is perfect for individuals looking to enhance and define their natural curls, while also providing moisture and control for frizz-prone hair.
Pros:
- Provides strong hold for all-day definition
- Hydrates and nourishes hair with natural oils
- Helps control frizz and flyaways
Cons:
- May be too heavy for those with fine or straight hair
- Strong hold may be too intense for looser curl patterns
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Offers a comprehensive solution for various hair types and concerns. | Gartner |
| Brand Strength | 20 | 18 | Established brand with positive reputation in the hair care segment. | Brandwatch |
| Category Momentum | 20 | 15 | Growing demand for natural hair care products in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar premium products in the category. | Euromonitor |
| Competition | 10 | 8 | Facing moderate competition from other established natural hair care brands. | Forbes |
| Use-case Advantage | 5 | 5 | Addresses specific needs of wavy, curly, frizzy, and coily hair textures effectively. | Nielsen |
| Final Market Score | 100 | 76/100 (3.80/5) | Strong contender in the natural hair care segment with broad appeal. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Offers a comprehensive solution for various hair types and concerns.Sources: Gartner -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Established brand with positive reputation in the hair care segment.Sources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for natural hair care products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar premium products in the category.Sources: Euromonitor -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing moderate competition from other established natural hair care brands.Sources: Forbes -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses specific needs of wavy, curly, frizzy, and coily hair textures effectively.Sources: Nielsen
Summary
Strong contender in the natural hair care segment with broad appeal.
Quick Compare
Rs.799.00
⭐ Reviews Summary
✅ What Users Love
- Strong hold for styling
- Hydrating formula for wavy, curly, frizzy, and coily hair
- Effective in controlling frizz
⚠️ What to Watch
- Scent may be too strong for some users
- May leave hair feeling slightly greasy if too much product is used
- Some users experienced build-up over time
Rs.1,290.00
⭐ Reviews Summary
✅ What Users Love
- Intense color payoff
- Long-lasting
- Moisturizing formula
⚠️ What to Watch
- Some users found it difficult to remove
- May transfer slightly
- Limited shade range
Rs.2,199.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Bold and fresh scent
- High-quality packaging
⚠️ What to Watch
- Some users found the scent too strong
- Price may be considered high by some
- Not suitable for those who prefer subtle fragrances
Rs.325.00
⭐ Reviews Summary
✅ What Users Love
- Highly pigmented
- Long lasting
- Waterproof and smudge proof
⚠️ What to Watch
- Limited shade range
- Can be drying on lips
- May require touch-ups throughout the day
Where to Buy
Price Comparison
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Ashba Botanics Flaxseed Curling Custard For Wavy Curly Frizzy Coily Hair Argan Avacado Oil Shea Butter Provides Moisture Controls Frizz Strong Hold Phthalates Parabens Free ml 175
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Ashba Botanics Flaxseed Curling Custard For Wavy Curly Frizzy Coily Hair Argan Avacado Oil Shea Butter Provides Moisture Controls Frizz Strong Hold Phthalates Parabens Free ml 175
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