Ambasamudram Idli Rice 1 kg Ethically sourced by Bio Basics

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the premium quality of Ambasamudram Idli Rice, ethically sourced for a superior cooking experience.
  • Each 1 kg pack contains handpicked rice grains, ensuring you get the best quality for your idlis.
  • Perfect for home cooks and professional chefs alike, this rice guarantees soft and fluffy idlis every time.
  • While slightly pricier than other varieties, the quality and taste make it a worthwhile investment for idli lovers.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Ambasamudram Idli Rice offers quality but faces challenges in brand recognition and pricing.

Reviews across marketplaces

PlatformRatingReviews
amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews
Rs.193.00 Rs.205.00
Best price from Amazon.in Amazon.in
Key Features
Category Rice
Pack Size 1 kg
Sourcing Ethically sourced
Quality Handpicked
Ideal For Making idlis
Pros High-quality grains, Soft idlis
Cons Higher price, Limited availability
Details
Ambasamudram Idli Rice is a premium quality rice sourced ethically by Bio Basics. Each pack contains 1 kg of handpicked rice grains that are perfect for making soft and fluffy idlis.

Key Features: - Ethically sourced from Ambasamudram - Handpicked for the best quality - Ideal for making soft idlis - 1 kg pack size

For whom: This Ambasamudram Idli Rice is ideal for anyone who enjoys making idlis at home and wants to use a high-quality rice variety for the best results. It is perfect for home cooks as well as professional chefs looking to elevate their idli-making experience.

Pros: - Ethically sourced - High-quality rice grains - Produces soft and fluffy idlis - Convenient 1 kg pack size

Cons: - May be slightly more expensive than other rice varieties - Availability may be limited in certain regions

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Ambasamudram Idli Rice is well-suited for traditional dishes, appealing to home cooks. FoodNavigator, Times of India
Brand Strength 20 10 Bio Basics is recognized for ethical sourcing but lacks widespread brand recognition. Brand Equity, Economic Times
Category Momentum 20 15 The demand for specialty rice is growing in India, driven by health trends. Nielsen, Mintel
Price Positioning 20 10 Priced at a premium, it may deter price-sensitive consumers in the segment. MarketWatch, Business Standard
Competition 10 7 Faces competition from established brands offering similar products at lower prices. IDC, Euromonitor
Use-case Advantage 5 4 Ideal for idlis, but limited to specific culinary uses may restrict broader appeal. Culinary Insights, Food & Beverage News
Final Market Score 100 66/100 (3.30/5) Ambasamudram Idli Rice offers quality but faces challenges in brand recognition and pricing.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Ambasamudram Idli Rice is well-suited for traditional dishes, appealing to home cooks.
    Sources: FoodNavigator, Times of India
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Bio Basics is recognized for ethical sourcing but lacks widespread brand recognition.
    Sources: Brand Equity, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for specialty rice is growing in India, driven by health trends.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Priced at a premium, it may deter price-sensitive consumers in the segment.
    Sources: MarketWatch, Business Standard
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: Faces competition from established brands offering similar products at lower prices.
    Sources: IDC, Euromonitor
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for idlis, but limited to specific culinary uses may restrict broader appeal.
    Sources: Culinary Insights, Food & Beverage News
Summary
Ambasamudram Idli Rice offers quality but faces challenges in brand recognition and pricing.

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Where to Buy

BigBasket
₹99.00
2-3 days · ⭐ 4.2/5
Buy
Amazon India
₹120.00
2-4 days · ⭐ 4.0/5
Buy
Reliance Fresh
₹110.00
N/A · ⭐ 4.1/5
-
More Megastore
₹105.00
N/A · ⭐ 4.3/5
-
StorePrice (₹)DeliveryRatingLink
BigBasket
99.00 2-3 days 4.2/5 Buy Now
Amazon India
120.00 2-4 days 4.0/5 Buy Now
Reliance Fresh
110.00 N/A 4.1/5 -
More Megastore
105.00 N/A 4.3/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.193.00 Rs.205.00

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Ambasamudram Idli Rice, 1 kg | Ethically sourced by Bio Basics

Estimated Delivery: 2-3 days
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Best price
Rs.193.00 Rs.205.00