Amul Pure Ghee 1 Liter Carton

0 reviews
Smart Rank ⓘ 81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the rich aroma and flavor of Amul Pure Ghee, a staple for enhancing traditional Indian dishes and various cuisines.
  • With a high smoke point, this ghee is perfect for cooking and frying, ensuring your meals are delicious and well-prepared.
  • Conveniently packaged in a 1-liter carton, Amul Pure Ghee is easy to store and use in your kitchen for everyday cooking needs.
  • While it may be pricier than some brands, the quality and purity of Amul Pure Ghee make it a worthwhile investment for your cooking.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Amul Pure Ghee excels in quality and brand trust, making it a top choice in the Indian market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 2,036
Total / Avg 4.40★ 2,036
Consensus: 4.40★ from 2,036 total reviews
Rs.611.00 Rs.635.00
Best price from Amazon.in Amazon.in
Key Features
Category Ghee
Volume 1 Liter
Ingredients Cow's milk
Flavor Rich aroma and flavor
Smoke Point High
Packaging Carton
Ideal For Cooking and frying
Pros Rich flavor and aroma
Cons Pricier compared to other brands
Details
Amul Pure Ghee is a popular Indian brand known for its quality and purity. Made from cow's milk, this ghee is rich in aroma and flavor, making it a staple ingredient in Indian cooking.

Key Features: - Made from cow's milk - Rich aroma and flavor - High smoke point, ideal for cooking and frying - Packed in a convenient 1-liter carton

For whom: Amul Pure Ghee is ideal for anyone looking for a high-quality ghee to use in their cooking. It is a must-have ingredient for traditional Indian dishes and can also be used to enhance the flavor of a variety of cuisines.

Pros: - Rich flavor and aroma - High smoke point for cooking and frying - Convenient packaging in a 1-liter carton

Cons: - Some may find it to be on the pricier side compared to other ghee brands.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The 1-liter carton is convenient for families and aligns with consumer preferences. Market Research, Consumer Insights
Brand Strength 20 18 Amul is a trusted brand in India, known for quality dairy products. Brand Equity, Nielsen
Category Momentum 20 15 The demand for ghee is rising due to health trends and traditional cooking practices. Nielsen, Mintel
Price Positioning 20 14 Amul Pure Ghee is competitively priced compared to premium ghee brands. Economic Times, Market Watch
Competition 10 5 The market has strong competitors, but Amul maintains a significant share. Market Share Report, Industry Analysis
Use-case Advantage 5 4 Ghee is versatile for cooking, but faces competition from oils. Food Trends, Consumer Reports
Final Market Score 100 76/100 (3.80/5) Amul Pure Ghee excels in quality and brand trust, making it a top choice in the Indian market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The 1-liter carton is convenient for families and aligns with consumer preferences.
    Sources: Market Research, Consumer Insights
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Amul is a trusted brand in India, known for quality dairy products.
    Sources: Brand Equity, Nielsen
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for ghee is rising due to health trends and traditional cooking practices.
    Sources: Nielsen, Mintel
  • Price Positioning 14/20
    Weight: 20
    Contribution: 14
    Rationale: Amul Pure Ghee is competitively priced compared to premium ghee brands.
    Sources: Economic Times, Market Watch
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: The market has strong competitors, but Amul maintains a significant share.
    Sources: Market Share Report, Industry Analysis
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ghee is versatile for cooking, but faces competition from oils.
    Sources: Food Trends, Consumer Reports
Summary
Amul Pure Ghee excels in quality and brand trust, making it a top choice in the Indian market.

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Where to Buy

BigBasket
₹520.00
2-3 days · ⭐ 4.3/5
Buy
Grofers
₹525.00
1-2 days · ⭐ 4.2/5
Buy
Reliance Fresh
₹530.00
N/A · ⭐ 4.1/5
-
More Megastore
₹535.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
BigBasket
520.00 2-3 days 4.3/5 Buy Now
Grofers
525.00 1-2 days 4.2/5 Buy Now
Reliance Fresh
530.00 N/A 4.1/5 -
More Megastore
535.00 N/A 4/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.611.00 Rs.635.00

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Amul Pure Ghee, 1 Liter Carton

Estimated Delivery: 2-3 days
In Stock COD

AI Q&A

What is the source of the milk used in Amul Pure Ghee?

The source of the milk used in Amul Pure Ghee is cow's milk.

Is this ghee suitable for high-temperature cooking?

Yes, Amul Pure Ghee is suitable for high-temperature cooking due to its high smoke point. This makes it ideal for cooking and frying, enhancing the flavor of various dishes.

What are the key flavor characteristics of Amul Pure Ghee?

Amul Pure Ghee offers key flavor characteristics including:

  • Rich aroma
  • Rich flavor

It is made from cow's milk and is ideal for enhancing the taste of traditional Indian dishes and various cuisines.

Can Amul Pure Ghee be used in non-Indian recipes?

Yes, Amul Pure Ghee can be used in non-Indian recipes. Its rich aroma and flavor enhance various cuisines, making it versatile for cooking and frying. Its high smoke point is ideal for different cooking methods.

What is the shelf life of Amul Pure Ghee once opened?

I don't have that info.

Is this product free from any additives or preservatives?

Amul Pure Ghee is known for its quality and purity. However, the provided information does not specify whether it is free from additives or preservatives.

These answers are curated for this product.

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Rs.611.00 Rs.635.00