Yogabar Super High Protein Muesli 850g | 21g Protein | With Probiotics and Whey | No Refined Sugar | Easy on gut | Choco Almond | Protein Snack | High Fiber Food | Breakfast Cereal

- Yogabar Super High Protein Muesli is a nutritious breakfast option that is packed with 21g of protein, probiotics, and whey. It is free from refined sugar and is easy on the gut.

- Key Features: 21g of protein per serving, probiotics and whey for added nutrition, no refined sugar, easy on the gut, choco almond flavor for a delicious taste.

- For whom: This high protein muesli is ideal for fitness enthusiasts, athletes, or anyone looking for a healthy and satisfying breakfast option.

- Pros: High protein content, probiotics for gut health, delicious choco almond flavor, easy to prepare and enjoy as a quick breakfast or snack option.

- Cons: Some users may find the price point to be higher compared to other breakfast cereals on the market.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers high protein content, probiotics, and no refined sugar, aligning well with current health trends in India.	Nielsen
Brand Strength	20	10	Yogabar is a recognized brand in the health food segment in India.	Euromonitor
Category Momentum	20	15	Growing demand for high-protein, low-sugar breakfast options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-protein muesli products in the Indian market.	Kantar
Competition	10	6	Facing competition from established muesli brands offering similar high-protein variants in India.	IRI
Use-case Advantage	5	5	Convenient protein snack and high-fiber breakfast option catering to busy urban consumers in India.	GfK
Final Market Score	100	66/100 (3.30/5)	Yogabar Super High Protein Muesli 850g is well-positioned in the Indian market as a competitive high-protein, low-sugar breakfast option.

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