Slurrp Farm Magic Masala Noodles - 57g 57 g

0 reviews
Smart Rank ⓘ 68/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Healthy instant noodles with no maida or MSG for guilt-free indulgence
  • Delicious magic masala flavor to satisfy your taste buds
  • Made with millet noodles that are not fried for a nutritious choice
  • Convenient pack of 4 X 57g for easy preparation and portion control

Market-Based Score (India)

66/100 (3.30/5)
Decent
Slurrp Farm offers a healthy alternative in a growing segment, but faces competitive pricing challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.6★ 1,361
Total / Avg 3.60★ 1,361
Consensus: 3.60★ from 1,361 total reviews
Rs.140.00 Rs.140.00
Best price from Amazon.in Amazon.in
Key Features
Category Instant Noodles
Flavor Magic Masala
Ingredients Millet, No Maida, No MSG
Cooking Method Not Fried
Pack Size 4 X 57 g
Health Benefits Healthy alternative
Preparation Quick and easy
Target Audience Kids and busy adults
Details
Slurrp Farm No Maida, No MSG Instant Noodles are a healthy and delicious alternative to traditional instant noodles. Made with millet noodles, these noodles are not fried and contain no maida or MSG.

Key Features: - Made with millets - No maida or MSG - Not fried - Delicious Magic Masala flavor - Quick and easy to prepare

For whom: These instant noodles are perfect for anyone looking for a healthier option for a quick and easy meal. They are especially great for kids and busy adults who want a convenient and delicious meal option.

Pros: - Healthy alternative to traditional instant noodles - Made with nutritious millets - No artificial flavors or preservatives - Quick and easy to prepare

Cons: - May not be as familiar to those used to traditional instant noodles - Packaging size may be smaller than expected for some users

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The product's no maida and no MSG features align well with current consumer preferences for healthier options. FMCG, MarketWatch
Brand Strength 20 14 Slurrp Farm is gaining recognition for its health-focused products, appealing to health-conscious consumers. IDC, Euromonitor
Category Momentum 20 15 The ready-to-eat segment is growing rapidly in India, driven by convenience and health trends. Nielsen, Mintel
Price Positioning 20 10 While competitively priced, it is slightly higher than traditional instant noodles, which may limit some price-sensitive buyers. Statista, Business Today
Competition 10 5 Faces strong competition from established brands in the instant noodle market, impacting market share. IDC, Euromonitor
Use-case Advantage 5 4 Ideal for quick meals or snacks, but may not be the first choice for all meal occasions. Nielsen, Mintel
Final Market Score 100 66/100 (3.30/5) Slurrp Farm offers a healthy alternative in a growing segment, but faces competitive pricing challenges.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: The product's no maida and no MSG features align well with current consumer preferences for healthier options.
    Sources: FMCG, MarketWatch
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: Slurrp Farm is gaining recognition for its health-focused products, appealing to health-conscious consumers.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The ready-to-eat segment is growing rapidly in India, driven by convenience and health trends.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: While competitively priced, it is slightly higher than traditional instant noodles, which may limit some price-sensitive buyers.
    Sources: Statista, Business Today
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Faces strong competition from established brands in the instant noodle market, impacting market share.
    Sources: IDC, Euromonitor
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for quick meals or snacks, but may not be the first choice for all meal occasions.
    Sources: Nielsen, Mintel
Summary
Slurrp Farm offers a healthy alternative in a growing segment, but faces competitive pricing challenges.

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Price Comparison

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Slurrp Farm No Maida, No MSG Instant Noodles | Magic Masala | Not Fried, Millet Noodles, 4 X 57 g

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Rs.140.00 Rs.140.00