Neelam Foodland Roasted Nachani SOYA Bhel 400g

Neelam Foodland Roasted Nachani SOYA Bhel is a delicious and healthy snack option that is made with roasted nachani (finger millet) and soya beans. It is a perfect combination of crunchy texture and savory flavor, making it a satisfying treat for any time of day.

Key Features: - Made with high-quality roasted nachani and soya beans - Crunchy and savory flavor - Healthy snack option - Convenient packaging for on-the-go snacking

For whom: This snack is suitable for anyone looking for a tasty and nutritious snack option. It can be enjoyed by children, adults, and anyone following a vegetarian or vegan diet.

Pros: - High in protein and fiber - Gluten-free - Low in calories and fat - Convenient and portable packaging

Cons: - May be too crunchy for some individuals - Contains soy, which can be an allergen for some people

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of ingredients catering to health-conscious consumers.	FoodNavigator
Brand Strength	20	18	Established brand with good reputation in health food sector.	Brand Equity
Category Momentum	20	15	Growing demand for healthy snacks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	10	Facing moderate competition from other muesli brands in the market.	Grocery Business
Use-case Advantage	5	3	Convenient and ready-to-eat option for busy individuals.	Grocery Today
Final Market Score	100	76/100 (3.80/5)	Neelam Foodland Roasted Nachani SOYA Bhel 400g offers a competitive and unique muesli option in the growing health food market segment.

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