Modinuts Nuts & Seeds Muesli | Loaded with goodness of Grains, Nuts, Seeds, Oats, Ragi Flakes, Wheat, Corn, Almond, Whole Rice Flakes, Sunflower Seeds, Sesame Seeds, Watermelon Seeds, Pumpkin Seeds

Key Features: - Contains a mix of nutritious grains, nuts, and seeds - High in fiber and protein - Provides a good source of essential vitamins and minerals - Low in added sugars and artificial ingredients

For whom: - Health-conscious individuals looking for a nutritious breakfast option - Fitness enthusiasts seeking a high-protein meal to fuel their workouts - Anyone looking to add more variety and nutrients to their diet

Pros: - Great taste and satisfying crunch - Versatile option that can be enjoyed with milk, yogurt, or as a topping for smoothie bowls - Convenient and easy to prepare for a quick and healthy breakfast

Cons: - May not be suitable for those with nut allergies - Some may find the texture of seeds and grains to be too crunchy or chewy

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wide variety of grains, nuts, and seeds catering to health-conscious consumers.	Retail Insight
Brand Strength	20	15	Established brand with good reputation for quality products.	Brand Equity
Category Momentum	20	10	Growing demand for healthy breakfast options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Price Watch
Competition	10	6	Facing competition from both established and new muesli brands.	Market Analysis
Use-case Advantage	5	5	Versatile muesli suitable for breakfast or snacking.	Food Trends
Final Market Score	100	66/100 (3.30/5)	Nutritious muesli with a competitive edge in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—