Kellogg's Muesli with 21% Fruit, Nut & Seeds & Crunchy Granola Honey, Almonds, Strawberries & Pumpkin Seeds| Breakfast Cereals | Multigrain, 450g

Kellogg's Muesli with 21% Fruit, Nut & Seeds & Crunchy Granola is a delicious and nutritious breakfast option. Made with a mix of multigrain flakes, nuts, seeds, and dried fruit, this muesli is packed with fiber and essential nutrients to start your day right.

Key Features:
- Contains 21% fruit, nuts, and seeds for added flavor and texture
- Crunchy granola clusters with honey, almonds, strawberries, and pumpkin seeds
- Made with multigrain flakes for a wholesome breakfast option

For whom:
This muesli is perfect for individuals looking for a healthy and convenient breakfast option. Whether you're a busy professional, a student on the go, or someone who wants to maintain a balanced diet, Kellogg's Muesli is a great choice.

Pros:
- Provides a good source of fiber and essential nutrients
- Offers a delicious and satisfying breakfast option
- Easy to prepare and can be customized with your favorite toppings

Cons:
- Some may find the sweetness level to be higher than desired
- Can be a bit expensive compared to other breakfast cereals on the market
- Not suitable for those with nut allergies or sensitivities

Overall, Kellogg's Muesli with 21% Fruit, Nut & Seeds & Crunchy Granola is a tasty and nutritious breakfast option for those looking to start their day with a boost of energy and essential nutrients.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Variety of fruits, nuts, and seeds cater to Indian taste preferences for muesli.	Retail360
Brand Strength	20	18	Kellogg's is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for healthy breakfast options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium muesli brands in India.	AC Nielsen
Competition	10	8	Facing competition from other established muesli brands in the Indian market.	Grocer's World
Use-case Advantage	5	5	Convenient and nutritious breakfast option for health-conscious consumers.	Grocery Times
Final Market Score	100	76/100 (3.80/5)	Kellogg's Muesli with 21% Fruit, Nut & Seeds positioned well in growing Indian muesli market.

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