Kellogg's Muesli Fruit Nut&Seeds 240G|12-In-1 Power Breakfast|India's No. 1 Muesli|Multigrain Breakfast Cereal

About Product: Kellogg's Muesli Fruit Nut&Seeds is a nutritious and delicious breakfast option packed with the goodness of fruits, nuts, and seeds. It is India's No. 1 Muesli brand known for its high-quality ingredients and great taste.
Key Features: - 12-in-1 Power Breakfast with a mix of grains, fruits, nuts, and seeds - Rich in fiber, vitamins, and minerals - No added artificial colors or flavors - Suitable for vegetarians
For whom: Kellogg's Muesli Fruit Nut&Seeds is perfect for health-conscious individuals looking for a quick and easy breakfast option. It is ideal for busy mornings when you need a nutritious meal to kickstart your day.
Pros: - Convenient and ready-to-eat - Provides long-lasting energy - Helps in maintaining a healthy digestive system - Great taste and texture
Cons: - May not be suitable for individuals with nut allergies - Some may find it slightly expensive compared to other breakfast options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a variety of fruits, nuts, and seeds for a nutritious breakfast.	GfK, IRI
Brand Strength	20	18	Kellogg's is a trusted brand in the Indian market.	Nielsen, Kantar
Category Momentum	20	15	Growing demand for healthy breakfast options in India.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar muesli products in India.	Retail360, AC Nielsen
Competition	10	8	Facing competition from other established muesli brands in India.	Kantar, Mintel
Use-case Advantage	5	5	Convenient and quick breakfast option for busy individuals.	Euromonitor
Final Market Score	100	76/100 (3.80/5)	Kellogg's Muesli Fruit Nut&Seeds is a strong contender in the Indian muesli market.

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