Kellogg's Muesli 0% Added Sugar 500 G | 12-In-1 Power Breakfast | India's No. 1 Muesli

- Kellogg's Muesli 0% Added Sugar is a nutritious breakfast option that is made with a blend of wholesome ingredients like whole grains, dried fruits, nuts, and seeds.

- Key features of this muesli include the fact that it is free from added sugars, high in fiber, and a good source of essential nutrients like vitamins and minerals.

- This product is suitable for individuals who are looking for a healthy and convenient breakfast option that will keep them feeling full and energized throughout the morning.

- Pros of Kellogg's Muesli 0% Added Sugar include its delicious taste, high nutritional value, and easy preparation. However, some may find the price point to be a bit high compared to other breakfast options on the market.

- Cons of this muesli may include the fact that it is not suitable for individuals with nut allergies and some may find the texture to be too chewy.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	0% added sugar aligns with current health-conscious consumer trends in India.	Euromonitor
Brand Strength	20	18	Kellogg's strong brand reputation and market presence in India.	Brand Equity
Category Momentum	20	15	Growing demand for healthy breakfast options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar muesli products in the market.	Retail360
Competition	10	8	Facing increasing competition from local and international muesli brands in India.	MarketWatch
Use-case Advantage	5	5	Convenient 12-in-1 power breakfast option for busy Indian consumers.	Grocery Times
Final Market Score	100	76/100 (3.80/5)	Kellogg's Muesli 0% Added Sugar holds a strong position in the Indian muesli market.

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