Butternut Crunchy Protein Butter 1kg
Smart Rank ⓘ
73/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy a nutritious spread with 32g of protein per serving, perfect for boosting your energy levels throughout the day.
- Made from 100% peanuts, this unsweetened peanut butter contains no added sugar or salt, making it a healthy choice for all.
- Suitable for various dietary preferences, this gluten-free, vegan, and cholesterol-free peanut butter is a versatile addition to your meals.
- Ideal for sandwiches, smoothies, and baking, this crunchy peanut butter offers a delicious way to enhance your snacks and recipes.
Market-Based Score (India)
66/100 (3.30/5)
Decent Strong health positioning but faces competitive pricing challenges in the Indian market.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 4.2★ | 4,212 |
| Total / Avg | 4.20★ | 4,212 |
Consensus:
4.20★ from 4,212 total reviews
Rs.425.00 Rs.560.00
Best price from
Amazon.in
Amazon.in
Key Features
| Category | Peanut Butter |
|---|---|
| Texture | Crunchy |
| Protein | 32g per serving |
| Sugar | No Added Sugar |
| Salt | No Salt |
| Ingredients | 100% Peanuts |
| Dietary | Gluten Free, Vegan, Cholesterol Free |
| Usage | Sandwiches, Smoothies, Baking |
Details
This natural peanut butter from The Butternut Co. comes in a crunchy texture and is unsweetened. It is made from 100% peanuts with no added sugar or salt, making it a healthy option.
Key features of this product include its high protein content, with 32g of protein per serving. It is also gluten-free, vegan, and cholesterol-free, making it suitable for a wide range of dietary preferences.
This peanut butter is perfect for those looking for a nutritious and delicious spread to add to their meals and snacks. It can be used in sandwiches, smoothies, baking, and more, providing a natural source of energy and protein.
Pros: High protein content, unsweetened, no added sugar or salt, gluten-free, vegan, cholesterol-free.
Cons: Some may find the crunchy texture not to their liking, may be more expensive than other peanut butter brands.
Key features of this product include its high protein content, with 32g of protein per serving. It is also gluten-free, vegan, and cholesterol-free, making it suitable for a wide range of dietary preferences.
This peanut butter is perfect for those looking for a nutritious and delicious spread to add to their meals and snacks. It can be used in sandwiches, smoothies, baking, and more, providing a natural source of energy and protein.
Pros: High protein content, unsweetened, no added sugar or salt, gluten-free, vegan, cholesterol-free.
Cons: Some may find the crunchy texture not to their liking, may be more expensive than other peanut butter brands.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | High protein, no added sugar, and vegan attributes align well with current consumer preferences. | FMCG News, Market Research |
| Brand Strength | 20 | 14 | The Butternut Co. is recognized for quality and health-focused products in the market. | Brand Equity, Economic Times |
| Category Momentum | 20 | 15 | The demand for healthy spreads like peanut butter is growing rapidly in India. | Nielsen, Mintel |
| Price Positioning | 20 | 10 | Pricing is competitive but slightly higher than mass-market alternatives, limiting reach. | Retail Analysis, Consumer Reports |
| Competition | 10 | 3 | Facing strong competition from established brands in the peanut butter segment. | Market Watch, Business Standard |
| Use-case Advantage | 5 | 4 | Ideal for health-conscious consumers, but limited in broader culinary applications. | Food Trends, Health Magazine |
| Final Market Score | 100 | 66/100 (3.30/5) | Strong health positioning but faces competitive pricing challenges in the Indian market. | |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: High protein, no added sugar, and vegan attributes align well with current consumer preferences.Sources: FMCG News, Market Research -
Brand Strength 14/20
Weight: 20Contribution: 14Rationale: The Butternut Co. is recognized for quality and health-focused products in the market.Sources: Brand Equity, Economic Times -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: The demand for healthy spreads like peanut butter is growing rapidly in India.Sources: Nielsen, Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Pricing is competitive but slightly higher than mass-market alternatives, limiting reach.Sources: Retail Analysis, Consumer Reports -
Competition 3/10
Weight: 10Contribution: 3Rationale: Facing strong competition from established brands in the peanut butter segment.Sources: Market Watch, Business Standard -
Use-case Advantage 4/5
Weight: 5Contribution: 4Rationale: Ideal for health-conscious consumers, but limited in broader culinary applications.Sources: Food Trends, Health Magazine
Summary
Strong health positioning but faces competitive pricing challenges in the Indian market.
Quick Compare
Rs.560.00
⭐ Reviews Summary
✅ What Users Love
- Rich, natural peanut flavor without added sugars or salt.
- High protein content, ideal for fitness enthusiasts.
- Vegan and gluten-free, catering to various dietary needs.
⚠️ What to Watch
- Texture may be too gritty for some preferences.
- Separation of oil can occur, requiring stirring before use.
- Some users find it less sweet compared to other peanut butters.
Rs.300.00
⭐ Reviews Summary
✅ What Users Love
- Natural sweetness with no artificial additives.
- Good consistency and smooth texture.
- Versatile for use in cooking, baking, and beverages.
⚠️ What to Watch
- Higher price compared to other honey brands.
- Some customers report crystallization over time.
- Limited availability in certain regions.
Rs.575.00
⭐ Reviews Summary
✅ What Users Love
- High quality organic honey
- NMR tested for purity
- Raw and unprocessed
⚠️ What to Watch
- Expensive compared to other honey brands
- Some users found the taste too strong
- Packaging could be improved for easier pouring
Rs.449.00
⭐ Reviews Summary
✅ What Users Love
- High protein content
- Fibre rich
- No trans fat
⚠️ What to Watch
- Texture too crunchy for some
- Strong peanut flavor may not suit everyone
- Packaging could be improved
Price Comparison
| STORE NAME | DESCRIPTION | PRICE | |
|---|---|---|---|
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More Detail
|
The Butternut Co. Natural Peanut Butter (Crunchy) 1kg | Unsweetened | 32g Protein | No Added Sugar | 100% Peanuts | No Salt | High Protein Peanut Butter | Gluten Free | Vegan | Cholesterol Free Estimated Delivery: 2-3 days
In Stock
|
Rs.425.00 Rs.560.00 COD
|
GO TO STORE GO TO STORE |
|
The Butternut Co. Natural Peanut Butter (Crunchy) 1kg | Unsweetened | 32g Protein | No Added Sugar | 100% Peanuts | No Salt | High Protein Peanut Butter | Gluten Free | Vegan | Cholesterol Free Estimated Delivery: 2-3 days
In Stock
COD
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