Hellmanns Lighter Mayonnaise - 430ml 430 ml

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Hellmanns Lighter Mayonnaise - 430ml 430 ml
Smart Rank ⓘ 66/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the great taste of Hellmann's Lighter Than Light Mayonnaise in a 430 ml bottle
  • Get a healthier option with this light mayonnaise at an affordable price of 800.0000
  • Perfect for those looking for a lighter alternative without compromising on flavor
  • Add a creamy touch to your dishes with this high-quality mayonnaise from Hellmann's

Market-Based Score (India)

66/100 (3.30/5)
Decent
Hellmann's Lighter Than Light Mayonnaise holds strong in a competitive market with its health-conscious positioning.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.9★ 365
Total / Avg 3.90★ 365
Consensus: 3.90★ from 365 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Light and creamy texture
  • Lower calorie option compared to regular mayonnaise
  • Versatile for various recipes and sandwiches

⚠️ What to Watch

  • Some users find the taste less rich than regular mayonnaise
  • May contain artificial ingredients that some consumers avoid
  • Texture may be too thin for certain preferences
Rs.500.00 Rs.800.00
Best price from Amazon.in Amazon.in
Key Features
Category Condiment
Fat Content 3%
Eggs Free-range
Dietary Vegetarian
Gluten-Free Yes
Calories Lower than regular mayonnaise
Texture Creamy
Flavor Delicious
Details

Key Features: - Contains only 3% fat - Made with free-range eggs - Suitable for vegetarians - Gluten-free
For whom: This product is perfect for individuals looking for a lighter mayonnaise option without compromising on taste. It is also ideal for those following a low-fat or vegetarian diet.
Pros: - Lower in calories and fat compared to regular mayonnaise - Creamy texture and delicious flavor - Versatile and can be used in a variety of dishes - Made with high-quality ingredients
Cons: - Some may find the taste slightly different from regular mayonnaise due to the lower fat content

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Lighter Than Light variant aligns with health-conscious consumer trends. Nielsen
Brand Strength 20 15 Hellmann's is a globally recognized brand known for quality. Euromonitor
Category Momentum 20 10 Growing demand for healthier spreads in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium products in the category. Kantar
Competition 10 6 Facing competition from local and international brands offering similar light mayonnaise options. IRI
Use-case Advantage 5 5 Versatile for sandwiches, salads, and dips, appealing to diverse consumer needs. GfK
Final Market Score 100 66/100 (3.30/5) Hellmann's Lighter Than Light Mayonnaise holds strong in a competitive market with its health-conscious positioning.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Lighter Than Light variant aligns with health-conscious consumer trends.
    Sources: Nielsen
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Hellmann's is a globally recognized brand known for quality.
    Sources: Euromonitor
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for healthier spreads in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium products in the category.
    Sources: Kantar
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from local and international brands offering similar light mayonnaise options.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile for sandwiches, salads, and dips, appealing to diverse consumer needs.
    Sources: GfK
Summary
Hellmann's Lighter Than Light Mayonnaise holds strong in a competitive market with its health-conscious positioning.

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Where to Buy

BigBasket
₹299.00
1-2 days · ⭐ 4.3/5
Buy
Amazon India
₹349.00
2-3 days · ⭐ 4.2/5
Buy
Reliance Fresh
₹320.00
N/A · ⭐ 4/5
-
Spencer's Retail
₹330.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
BigBasket
299.00 1-2 days 4.3/5 Buy Now
Amazon India
349.00 2-3 days 4.2/5 Buy Now
Reliance Fresh
320.00 N/A 4/5 -
Spencer's Retail
330.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.500.00 Rs.800.00

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Hellmann's Lighter Than Light Mayonnaise, 430 ml

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Rs.500.00 Rs.800.00