GANESH BARLEY DALIA - 500 GM (PACK OF 2) | BARLEY PORRIDGE

Ganesh Barley Dalia is a nutritious and wholesome option for breakfast or snacks. Made from roasted barley grains, this dalia is rich in fiber, vitamins, and minerals.

Key Features: - Made from high-quality roasted barley grains - Rich in fiber, vitamins, and minerals - Easy and quick to prepare - Pack of 2, each pack weighing 500 gm

For whom: This barley dalia is suitable for health-conscious individuals looking for a nutritious and filling meal option. It can be included in the diet of all age groups, including children, adults, and seniors.

Pros: - Nutritious and wholesome - Quick and easy to cook - Can be customized with various toppings - Pack of 2 offers good value for money

Cons: - Some may find the taste of barley dalia different from traditional wheat dalia - May not be suitable for those with gluten intolerance

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Barley dalia offers unique and nutritious alternative to traditional muesli ingredients.	FSSAI
Brand Strength	20	18	Established brand with good reputation for quality products.	Brand Equity
Category Momentum	20	15	Growing demand for healthy breakfast options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other muesli and breakfast cereal brands.	GroceryRetailer
Use-case Advantage	5	5	Convenient and quick breakfast option for health-conscious consumers.	FoodNavigator
Final Market Score	100	76/100 (3.80/5)	Barley dalia offers a nutritious and competitively priced alternative in the growing healthy breakfast segment.

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