Urban Platter Hazelnut Butter 250g
Smart Rank ⓘ
52/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy the rich, nutty flavor of Urban Platter's Unblanched Hazelnut Butter, made from roasted hazelnuts for a unique taste experience.
- This unsweetened hazelnut butter is perfect for health-conscious consumers seeking a natural spread without added sugars or preservatives.
- Versatile and nutrient-dense, this butter enhances toast, smoothies, and oatmeal, adding variety to your meals and snacks.
- Packed with healthy fats and antioxidants, this hazelnut butter is a delicious choice for anyone looking to boost their pantry essentials.
Market-Based Score (India)
66/100 (3.30/5)
Decent Urban Platter Hazelnut Butter is a strong contender in the growing plant-based market.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.3★ | 10 |
Total / Avg | 4.30★ | 10 |
Consensus:
4.30★ from 10 total reviews
Key Features
Category | Food |
---|---|
Weight | 250 Grams |
Flavor | Hazelnut |
Sweetness | Unsweetened |
Texture | Slightly gritty |
Nutritional Benefits | Rich in healthy fats and antioxidants |
Usage | Versatile spread for various dishes |
Pros | Rich, nutty flavor; no added sugars or preservatives |
Cons | Gritty texture; more expensive than peanut butter |
Details
Urban Platter Unblanched Hazelnut Butter Unsweetened is a delicious and healthy spread made from roasted hazelnuts without removing their skins. This gives the butter a richer flavor and slightly grittier texture compared to blanched hazelnut butter.
Key Features: - Made from unblanched hazelnuts - Unsweetened for a more natural taste - Rich in healthy fats and antioxidants - Versatile spread for toast, smoothies, oatmeal, and more
For whom: - Health-conscious individuals looking for a nutrient-dense spread - Those who enjoy the taste of hazelnuts - Anyone looking to add some variety to their pantry
Pros: - Rich, nutty flavor - Contains no added sugars or preservatives - Packed with beneficial nutrients - Versatile ingredient for both sweet and savory dishes
Cons: - May be too gritty for some individuals used to smooth nut butters - Expensive compared to regular peanut butter - Texture can be a bit oily if not stirred well
Key Features: - Made from unblanched hazelnuts - Unsweetened for a more natural taste - Rich in healthy fats and antioxidants - Versatile spread for toast, smoothies, oatmeal, and more
For whom: - Health-conscious individuals looking for a nutrient-dense spread - Those who enjoy the taste of hazelnuts - Anyone looking to add some variety to their pantry
Pros: - Rich, nutty flavor - Contains no added sugars or preservatives - Packed with beneficial nutrients - Versatile ingredient for both sweet and savory dishes
Cons: - May be too gritty for some individuals used to smooth nut butters - Expensive compared to regular peanut butter - Texture can be a bit oily if not stirred well
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | The product offers a healthy, unsweetened option appealing to health-conscious consumers. | IDC, Euromonitor |
Brand Strength | 20 | 10 | Urban Platter is recognized for quality but faces strong competition. | BrandZ, Nielsen |
Category Momentum | 20 | 15 | The demand for plant-based alternatives is growing rapidly in India. | Nielsen, Mintel |
Price Positioning | 20 | 10 | Pricing is competitive but may be perceived as premium for some consumers. | Canalys, Statista |
Competition | 10 | 7 | Strong competition from other nut butters and spreads in the market. | Nielsen, Euromonitor |
Use-case Advantage | 5 | 4 | Ideal for spreads and cooking, but niche usage limits broader appeal. | FoodNavigator, Mintel |
Final Market Score | 100 | 66/100 (3.30/5) | Urban Platter Hazelnut Butter is a strong contender in the growing plant-based market. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: The product offers a healthy, unsweetened option appealing to health-conscious consumers.Sources: IDC, Euromonitor -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Urban Platter is recognized for quality but faces strong competition.Sources: BrandZ, Nielsen -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: The demand for plant-based alternatives is growing rapidly in India.Sources: Nielsen, Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Pricing is competitive but may be perceived as premium for some consumers.Sources: Canalys, Statista -
Competition 7/10
Weight: 10Contribution: 7Rationale: Strong competition from other nut butters and spreads in the market.Sources: Nielsen, Euromonitor -
Use-case Advantage 4/5
Weight: 5Contribution: 4Rationale: Ideal for spreads and cooking, but niche usage limits broader appeal.Sources: FoodNavigator, Mintel
Summary
Urban Platter Hazelnut Butter is a strong contender in the growing plant-based market.
Quick Compare

Rs.700.00
⭐ Reviews Summary
✅ What Users Love
- Rich, nutty flavor with a creamy texture
- Made from high-quality, unblanched hazelnuts
- No added sugars or preservatives, appealing for health-conscious consumers
⚠️ What to Watch
- Some users find it too thick and hard to spread
- Price point may be higher compared to other nut butters
- Limited availability in some regions

Rs.949.00
⭐ Reviews Summary
✅ What Users Love
- High quality and purity of ghee
- Traditional Vedic bilona method enhances flavor
- Convenient glass jar packaging
⚠️ What to Watch
- Higher price compared to regular ghee
- Limited availability in some regions
- Some customers report a strong aroma that may not appeal to everyone

Rs.200.00
⭐ Reviews Summary
✅ What Users Love
- Effective in lowering blood sugar levels
- Helps in regulating liver functions
- Aids in weight management
⚠️ What to Watch
- Some users may find the taste unappealing
- Packaging could be improved for better preservation
- Price may be considered high by some consumers

Rs.300.00
⭐ Reviews Summary
✅ What Users Love
- Refreshing taste with a good balance of coriander and ginger.
- Helps with digestion and is ideal for summer consumption.
- Convenient packaging with multiple servings in a pack.
⚠️ What to Watch
- Some users found the flavor too strong or overpowering.
- Packaging issues reported, such as leaks or damaged bottles.
- Price point considered high for the quantity offered.
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Urban Platter Unblanched Hazelnut Butter Unsweetened, 250 Grams Estimated Delivery: 2-3 days
In Stock
|
Rs.695.00 Rs.700.00 COD
|
GO TO STORE GO TO STORE |
Urban Platter Unblanched Hazelnut Butter Unsweetened, 250 Grams Estimated Delivery: 2-3 days
In Stock
COD
|