Urban Platter Rice Drink Powder 200g - Creamy
Smart Rank ⓘ
51/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy a creamy and sweet dairy-free drink with Urban Platter Rice Drink Powder, perfect for those who are lactose intolerant.
- Easily mix this powder for a delicious beverage that can be enjoyed hot or cold, making it a versatile addition to your pantry.
- Crafted from high-quality ingredients, this rice drink powder offers a delightful taste without dairy, ideal for health-conscious individuals.
- At an affordable price of 550, this convenient drink alternative is perfect for anyone seeking a tasty, dairy-free option.
Market-Based Score (India)
66/100 (3.30/5)
Decent Urban Platter Rice Drink Powder offers a solid dairy-free option in a growing market.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 3.4★ | 19 |
Total / Avg | 3.40★ | 19 |
Consensus:
3.40★ from 19 total reviews
Key Features
Category | Dairy-Free Drink Alternative |
---|---|
Taste | Creamy and Sweet |
Preparation | Easy to Mix |
Serving Temperature | Hot or Cold |
Target Audience | Lactose Intolerant, Dairy-Free Seekers |
Pros | Delicious Taste, Versatile |
Cons | Not Suitable for Rice Allergies |
Weight | 200g / 7oz |
Details
Urban Platter Rice Drink Powder is a delicious dairy-free drink alternative that is creamy and sweet. Made with high-quality ingredients, this powder is easy to mix and can be enjoyed hot or cold.
Key Features: - Creamy and sweet taste - Dairy-free - Easy to mix - Can be enjoyed hot or cold
For whom: - Those who are lactose intolerant - Individuals looking for a dairy-free alternative - Anyone who enjoys a creamy and sweet drink
Pros: - Delicious taste - Easy to prepare - Versatile (can be enjoyed hot or cold) - Dairy-free
Cons: - May not be suitable for those with rice allergies
Key Features: - Creamy and sweet taste - Dairy-free - Easy to mix - Can be enjoyed hot or cold
For whom: - Those who are lactose intolerant - Individuals looking for a dairy-free alternative - Anyone who enjoys a creamy and sweet drink
Pros: - Delicious taste - Easy to prepare - Versatile (can be enjoyed hot or cold) - Dairy-free
Cons: - May not be suitable for those with rice allergies
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 18 | The creamy and sweet profile appeals to health-conscious consumers. | MarketWatch, FoodNavigator |
Brand Strength | 20 | 10 | Urban Platter is recognized for quality but faces strong competition. | Brand Equity, Economic Times |
Category Momentum | 20 | 15 | Plant-based alternatives are gaining popularity in India, driving growth. | Nielsen, Mintel |
Price Positioning | 20 | 12 | Pricing is competitive but may be perceived as premium for some. | Statista, Business Standard |
Competition | 10 | 8 | Strong competition from established brands in the dairy-free segment. | Euromonitor, FMCG News |
Use-case Advantage | 5 | 3 | Versatile for various recipes, but niche in everyday use. | Food & Beverage News |
Final Market Score | 100 | 66/100 (3.30/5) | Urban Platter Rice Drink Powder offers a solid dairy-free option in a growing market. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 18/25
Weight: 25Contribution: 18Rationale: The creamy and sweet profile appeals to health-conscious consumers.Sources: MarketWatch, FoodNavigator -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Urban Platter is recognized for quality but faces strong competition.Sources: Brand Equity, Economic Times -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Plant-based alternatives are gaining popularity in India, driving growth.Sources: Nielsen, Mintel -
Price Positioning 12/20
Weight: 20Contribution: 12Rationale: Pricing is competitive but may be perceived as premium for some.Sources: Statista, Business Standard -
Competition 8/10
Weight: 10Contribution: 8Rationale: Strong competition from established brands in the dairy-free segment.Sources: Euromonitor, FMCG News -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Versatile for various recipes, but niche in everyday use.Sources: Food & Beverage News
Summary
Urban Platter Rice Drink Powder offers a solid dairy-free option in a growing market.
Quick Compare

Rs.550.00
⭐ Reviews Summary
✅ What Users Love
- Creamy texture that mimics dairy milk.
- Naturally sweet flavor without added sugars.
- Versatile use in various recipes and beverages.
⚠️ What to Watch
- May not dissolve completely in cold liquids.
- Some users find the taste too sweet.
- Packaging can be prone to spillage.

Rs.100.00
⭐ Reviews Summary
✅ What Users Love
- Delicious mango flavor that appeals to many consumers.
- Light and refreshing, making it a great snack option.
- Probiotic benefits that support digestive health.
⚠️ What to Watch
- Some consumers find it too sweet for their taste.
- Smaller bottle size may not be sufficient for some.
- Higher price point compared to similar probiotic drinks.

Rs.235.00
⭐ Reviews Summary
✅ What Users Love
- Natural ingredients with no artificial additives.
- Good taste and flavor when mixed with water or milk.
- Convenient packaging for easy storage and use.
⚠️ What to Watch
- Some users report clumping when mixed.
- May not dissolve well in cold liquids.
- Price perceived as higher compared to similar products.

Rs.300.00
⭐ Reviews Summary
✅ What Users Love
- Great taste with a refreshing mint and blueberry flavor.
- Sugar-free option appeals to health-conscious consumers.
- Convenient packaging for on-the-go snacking.
⚠️ What to Watch
- Some users found the texture to be too thin or watery.
- Limited availability in stores.
- A few customers reported a strong aftertaste.
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Urban Platter Rice Drink Powder, 200g / 7oz [Creamy, and Sweet Dairy-Free Drink Alternative] Estimated Delivery: 2-3 days
In Stock
|
Rs.545.00 Rs.550.00 COD
|
GO TO STORE GO TO STORE |
Urban Platter Rice Drink Powder, 200g / 7oz [Creamy, and Sweet Dairy-Free Drink Alternative] Estimated Delivery: 2-3 days
In Stock
COD
|