Sofit Power 1L

0 reviews
Smart Rank ⓘ 50/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Rich in protein and essential nutrients for a healthy diet
  • Dairy-free and lactose-free, suitable for vegans
  • Unsweetened, offering a clean and pure taste experience
  • Low in saturated fat, a nutritious beverage choice

Market-Based Score (India)

66/100 (3.30/5)
Decent
Sofit Soya Drink Power Unsweetened is well-positioned in a growing market segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.7★ 11
Total / Avg 3.70★ 11
Consensus: 3.70★ from 11 total reviews
Rs.155.00 Rs.155.00
Best price from Amazon.in Amazon.in
Key Features
Category Beverage
Price 155.0000
Key Ingredients 100% soya beans
Protein High
Nutrients Essential
Sweetness Unsweetened
Dairy-Free Yes
Lactose-Free Yes
Fat Content Low in saturated fat
Vegan Friendly Yes
Target Audience Adults and children
Details
Sofit Soya Drink Power Unsweetened is a healthy and refreshing beverage made from high-quality soya beans. It is rich in protein and essential nutrients, making it a great option for those looking to add more plant-based protein to their diet.

Key Features: - Made from 100% soya beans - High in protein and essential nutrients - Unsweetened for a clean and pure taste - Dairy-free and lactose-free - Low in saturated fat

For whom: Sofit Soya Drink Power Unsweetened is suitable for anyone looking to incorporate more plant-based protein into their diet. It is a great alternative for those who are lactose intolerant or following a vegan lifestyle. It can be enjoyed by both adults and children as a nutritious and tasty beverage option.

Pros: - Rich in protein and essential nutrients - Dairy-free and lactose-free - Unsweetened for a clean and pure taste - Low in saturated fat - Suitable for vegans and those with lactose intolerance

Cons: - Some may find the taste of soya milk to be different from dairy milk - May not be suitable for those with soy allergies

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The product offers essential nutrients without added sugar, appealing to health-conscious consumers. Market Research, Consumer Reports
Brand Strength 20 14 Sofit is a recognized brand in the soya drink segment with loyal customers. Nielsen, Brand Equity
Category Momentum 20 15 Plant-based alternatives are gaining popularity in India due to health trends. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but slightly higher than some local alternatives. Retail Insight, Market Watch
Competition 10 5 Faces strong competition from both local and international brands in the segment. Market Analysis, Industry Reports
Use-case Advantage 5 4 Ideal for health-focused consumers looking for nutritious beverage options. Healthline, Nutrition Journal
Final Market Score 100 66/100 (3.30/5) Sofit Soya Drink Power Unsweetened is well-positioned in a growing market segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: The product offers essential nutrients without added sugar, appealing to health-conscious consumers.
    Sources: Market Research, Consumer Reports
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: Sofit is a recognized brand in the soya drink segment with loyal customers.
    Sources: Nielsen, Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Plant-based alternatives are gaining popularity in India due to health trends.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but slightly higher than some local alternatives.
    Sources: Retail Insight, Market Watch
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Faces strong competition from both local and international brands in the segment.
    Sources: Market Analysis, Industry Reports
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for health-focused consumers looking for nutritious beverage options.
    Sources: Healthline, Nutrition Journal
Summary
Sofit Soya Drink Power Unsweetened is well-positioned in a growing market segment.

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Price Comparison

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Rs.155.00 Rs.155.00

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Sofit Soya Drink Power Unsweetened 1L

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Rs.155.00 Rs.155.00