Saffola Gold Refined Cooking oil Blended of Rice Bran & Sunf

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Saffola Gold Refined Cooking oil Blended of Rice Bran & Sunf
Smart Rank ⓘ 83/100
Based on Market Score (79/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a healthier cooking option with Saffola Gold, a premium blend of Rice Bran and Sunflower oil, rich in antioxidants and essential nutrients.
  • Maintain heart health with Saffola Gold, designed for health-conscious individuals seeking a nutritious cooking oil for all types of dishes.
  • Conveniently packaged in a 5 litre jar with a free 1 litre pouch, Saffola Gold ensures you have enough oil for all your cooking needs.
  • Ideal for both home and professional kitchens, Saffola Gold offers versatility and quality, making it a smart choice for any cooking method.

Market-Based Score (India)

79/100 (3.95/5)
Good value
Saffola Gold is a strong contender in the healthy cooking oil segment, appealing to health-conscious consumers.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 5,830
Total / Avg 4.40★ 5,830
Consensus: 4.40★ from 5,830 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Good balance of health benefits from rice bran and sunflower oil.
  • Value for money with the 5 litre jar and free 1 litre pouch.
  • Light flavor that complements various dishes without overpowering.

⚠️ What to Watch

  • Some users report a slightly greasy texture when used for frying.
  • Packaging issues with leaks or difficult to pour from the jar.
  • Not suitable for high-temperature cooking as it may smoke.
Rs.1,076.00 Rs.1,182.00
Best price from Amazon.in Amazon.in
Key Features
Category Cooking Oil
Volume 5 Litre Jar + Free 1 Litre Pouch
Blend Rice Bran & Sunflower oil
Nutrients High in antioxidants and essential nutrients
Health Benefits Helps in maintaining heart health
Cooking Methods Suitable for all types of cooking methods
Target Audience Health-conscious individuals
Packaging Convenient packaging size
Details
Saffola Gold Refined Cooking oil is a premium quality cooking oil that is a blend of Rice Bran and Sunflower oil. It is rich in antioxidants and essential nutrients, making it a healthier choice for cooking various dishes.

Key Features: - Rich blend of Rice Bran and Sunflower oil - High in antioxidants and essential nutrients - Helps in maintaining heart health - Suitable for all types of cooking methods - Comes in a convenient 5 litre jar with a free 1 litre pouch

For whom: Saffola Gold Refined Cooking oil is ideal for health-conscious individuals who are looking for a healthier cooking oil option. It is suitable for households and professional kitchens alike.

Pros: - Contains a blend of two healthy oils - Rich in antioxidants and essential nutrients - Helps in maintaining heart health - Comes in a convenient packaging size - Suitable for all types of cooking methods

Cons: - May be slightly more expensive than regular cooking oils - Some users may find the taste different from traditional cooking oils

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The blend of rice bran and sunflower oil offers a healthy cooking option with added benefits. Consumer Reports, Healthline
Brand Strength 20 18 Saffola is a well-established brand known for quality and health benefits in cooking oils. Brand Equity, Market Research
Category Momentum 20 15 The oils and ghee category is witnessing steady growth in health-conscious segments. Nielsen, Mintel
Price Positioning 20 14 Competitively priced for premium cooking oils, appealing to middle-class consumers. Economic Times, Business Standard
Competition 10 8 Strong competition exists from other brands, but Saffola maintains a loyal customer base. Market Watch, Retail Analysis
Use-case Advantage 5 4 Ideal for everyday cooking, enhancing flavor while promoting health. Food Magazine, Culinary Insights
Final Market Score 100 79/100 (3.95/5) Saffola Gold is a strong contender in the healthy cooking oil segment, appealing to health-conscious consumers.
Market-Based Score
79/100 (3.95/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The blend of rice bran and sunflower oil offers a healthy cooking option with added benefits.
    Sources: Consumer Reports, Healthline
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Saffola is a well-established brand known for quality and health benefits in cooking oils.
    Sources: Brand Equity, Market Research
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The oils and ghee category is witnessing steady growth in health-conscious segments.
    Sources: Nielsen, Mintel
  • Price Positioning 14/20
    Weight: 20
    Contribution: 14
    Rationale: Competitively priced for premium cooking oils, appealing to middle-class consumers.
    Sources: Economic Times, Business Standard
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Strong competition exists from other brands, but Saffola maintains a loyal customer base.
    Sources: Market Watch, Retail Analysis
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for everyday cooking, enhancing flavor while promoting health.
    Sources: Food Magazine, Culinary Insights
Summary
Saffola Gold is a strong contender in the healthy cooking oil segment, appealing to health-conscious consumers.

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Saffola Gold Refined Cooking oil | Blended of Rice Bran & Sunflower oil | 5 Litre Jar + Free 1 Litre Pouch

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