Urban Platter Palm Jaggery Karupatti 300g Natural Sweeten

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Urban Platter Palm Jaggery Karupatti 300g Natural Sweeten
Smart Rank ⓘ 67/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a healthier alternative to refined sugar with Urban Platter Palm Jaggery, rich in natural nutrients and minerals.
  • This unrefined, chemical-free sweetener adds a unique flavor to your dishes, perfect for cooking, baking, and beverages.
  • Ideal for health-conscious individuals and those following a vegan or organic lifestyle, enhancing your recipes naturally.
  • While it may have a stronger flavor and can be harder to dissolve, its benefits far outweigh these minor drawbacks.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Urban Platter Palm Jaggery is well-positioned in a growing market for natural sweeteners.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 233
Total / Avg 4.30★ 233
Consensus: 4.30★ from 233 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Natural and unrefined sweetener with no chemicals
  • Rich flavor that enhances various dishes
  • Good alternative to refined sugar for health-conscious consumers

⚠️ What to Watch

  • Can be harder to dissolve in liquids compared to sugar
  • Some users find the taste too strong or distinct
  • Packaging may not be resealable, affecting freshness
Rs.280.00 Rs.300.00
Best price from Amazon.in Amazon.in
Key Features
Category Natural Sweetener
Weight 300g
Attributes Unrefined & Chemical-Free
Nutrients Rich in natural nutrients and minerals
Usage Cooking, Baking, Beverages
Pros Healthier alternative to refined sugar
Cons Stronger flavor, harder to dissolve
Details
Urban Platter Palm Jaggery, also known as Karupatti, is a natural sweetener that is unrefined and chemical-free. Made from the sap of palm trees, this product retains all the natural nutrients and minerals, making it a healthier alternative to refined sugar.

Key Features: - Unrefined and chemical-free - Rich in natural nutrients and minerals - Adds a unique flavor to your dishes - Can be used in cooking, baking, and beverages

For whom: Urban Platter Palm Jaggery is perfect for health-conscious individuals looking for a natural sweetener that is not processed or refined. It is also ideal for those following a vegan or organic lifestyle.

Pros: - Healthier alternative to refined sugar - Adds a rich flavor to dishes - Can be used in a variety of recipes - Retains natural nutrients and minerals

Cons: - May have a stronger flavor compared to refined sugar - Some people may find it harder to dissolve in beverages

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unrefined and chemical-free features align well with consumer preferences for healthy options. MarketWatch, Statista
Brand Strength 20 14 Urban Platter is recognized for quality and authenticity in the natural food segment. IDC, ConsumerReports
Category Momentum 20 15 The demand for natural sweeteners is rising in India, driven by health trends. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but slightly higher than refined sugars, affecting accessibility. EconomicTimes, BusinessStandard
Competition 10 3 Growing competition from other natural sweeteners may impact market share. FMCGNews, BusinessToday
Use-case Advantage 5 4 Ideal for traditional recipes, but limited in versatility compared to other sweeteners. FoodNavigator, TimesOfIndia
Final Market Score 100 66/100 (3.30/5) Urban Platter Palm Jaggery is well-positioned in a growing market for natural sweeteners.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Unrefined and chemical-free features align well with consumer preferences for healthy options.
    Sources: MarketWatch, Statista
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: Urban Platter is recognized for quality and authenticity in the natural food segment.
    Sources: IDC, ConsumerReports
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for natural sweeteners is rising in India, driven by health trends.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but slightly higher than refined sugars, affecting accessibility.
    Sources: EconomicTimes, BusinessStandard
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: Growing competition from other natural sweeteners may impact market share.
    Sources: FMCGNews, BusinessToday
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for traditional recipes, but limited in versatility compared to other sweeteners.
    Sources: FoodNavigator, TimesOfIndia
Summary
Urban Platter Palm Jaggery is well-positioned in a growing market for natural sweeteners.

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Price Comparison

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Urban Platter Palm Jaggery (Karupatti), 300g (Natural Sweetener | Unrefined & Chemical-Free)

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Rs.280.00 Rs.300.00