Yogabar Wholegrain Breakfast Muesli - Dark Chocolate and Cranberry, 700g (Super Saver Pack)

About Product: Yogabar Wholegrain Breakfast Muesli is a delicious and wholesome breakfast option that combines the goodness of whole grains with the indulgence of dark chocolate and cranberries. This super saver pack contains 700g of muesli, making it ideal for a quick and convenient breakfast option.

Key Features: - Made with whole grains for sustained energy - Contains dark chocolate and cranberries for added flavor and antioxidants - High in fiber and protein to keep you feeling full and satisfied - No artificial colors, flavors, or preservatives

For Whom: Yogabar Wholegrain Breakfast Muesli is perfect for busy individuals who are looking for a nutritious and convenient breakfast option. Whether you're a student rushing to class or a working professional on the go, this muesli can help you start your day on the right note.

Pros: - Convenient and easy to prepare - Delicious flavor profile with a mix of chocolate and cranberries - Provides a good source of fiber and protein - Super saver pack offers great value for money

Cons: - Some may find the sweetness of the dark chocolate and cranberries too overpowering - Not suitable for individuals with allergies to nuts or gluten

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Perfect blend of dark chocolate and cranberry appeals to Indian consumers' taste preferences	Food Navigator, Retail Insight
Brand Strength	20	18	Established brand with good reputation for quality and taste	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for healthy breakfast options in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for a premium muesli offering in the Indian market	Grocery Retailer, Food Business News
Competition	10	8	Facing competition from both established muesli brands and emerging health food startups	Euromonitor, Brand Equity
Use-case Advantage	5	5	Convenient and nutritious breakfast option for busy urban consumers	Food Navigator, Retail Insight
Final Market Score	100	76/100 (3.80/5)	Yogabar Wholegrain Breakfast Muesli - Dark Chocolate and Cranberry offers a compelling mix of taste, nutrition, and value in the competitive Indian muesli market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—