NUTS'MOR Protein Muesli combo pack protein with goodness of jaggery and honey "Fruit 'N' Nut" and "cocoa almonds"

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Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)

Good value

Highly competitive muesli combo pack with unique protein and natural sweetener blend.

Rs.770.00

Details

Key Features: -Natural ingredients -High protein content -Low sugar content -Delicious flavors
For whom: -Health-conscious individuals -Active individuals -People looking for a nutritious breakfast option
Pros: -Great source of protein -Low in sugar -Natural ingredients -Delicious flavors
Cons: -May not be suitable for individuals with nut allergies -Relatively higher price point compared to regular Muesli options

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique combination of protein, jaggery, and honey appeals to health-conscious consumers.	Retail360
Brand Strength	20	18	Established brand with loyal customer base in the muesli category.	Brand Equity
Category Momentum	20	15	Growing demand for healthy breakfast options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium muesli products in the market.	PriceWatch
Competition	10	8	Facing competition from established muesli brands offering similar flavor variants.	MarketWatch
Use-case Advantage	5	5	Versatile product suitable for breakfast or snacking occasions.	Food Trends
Final Market Score	100	76/100 (3.80/5)	Highly competitive muesli combo pack with unique protein and natural sweetener blend.