Yogabar Super Muesli, No Added or Hidden Sugar, Breakfast Muesli with Probiotics & Prebiotics, 82% Whole Grains+ Seeds+ Almonds, 400gm Each

About the product: Yogabar Super Muesli is a nutritious breakfast option that contains no added or hidden sugar. It is packed with a combination of whole grains, seeds, and almonds to provide you with a wholesome start to your day.

Key features: - Contains probiotics and prebiotics to support gut health - Made with 82% whole grains, seeds, and almonds for a nutrient-dense meal - Free from added sugars and artificial ingredients - Convenient packaging for easy storage and portion control

For whom: Yogabar Super Muesli is ideal for health-conscious individuals who are looking for a delicious and nutritious breakfast option. It is suitable for those who want to maintain or improve their overall health and well-being.

Pros: - Provides a good source of fiber, protein, and essential nutrients - Supports gut health with probiotics and prebiotics - No added or hidden sugars for a healthier breakfast choice - Convenient packaging for on-the-go lifestyles

Cons: - May not be suitable for individuals with nut allergies - Some may find the price point to be higher compared to other breakfast cereals on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High percentage of whole grains, seeds, and almonds align with health-conscious consumer preferences.	Nielsen
Brand Strength	20	18	Yogabar is a well-known brand for healthy snacks in India.	Brand Equity
Category Momentum	20	15	Growing demand for healthy breakfast options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium muesli brands in the market.	Retail360
Competition	10	0	Intense competition in the muesli segment with multiple established and new players.	ET Retail
Use-case Advantage	5	3	Convenient breakfast option with added probiotics and prebiotics for gut health.	Grocery Times
Final Market Score	100	66/100 (3.30/5)	Yogabar Super Muesli offers a well-balanced mix of ingredients at a competitive price point in the growing Indian healthy breakfast market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—