Saffola Muesli Kesar Crunch with Flavour Pops, 700 gm | 15 in 1 Fruit and Nuts, Seeds, Millet & more | Cereals for breakfast rich in wholegrain, protein, fibre

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Saffola Muesli Kesar Crunch offers a nutritious and versatile breakfast option with strong brand trust and competitive pricing.

Rs.450.00

Details

About Product: Saffola Muesli Kesar Crunch is a delicious and nutritious breakfast option that is packed with 15 different types of fruit and nuts, seeds, millet, and more. It is rich in whole grains, protein, and fiber, making it a wholesome meal to start your day.

Key Features: - Contains 15 different types of fruit and nuts - Packed with seeds, millet, and more - Rich in whole grains, protein, and fiber - Delicious kesar flavor with flavor pops for added crunch

For Whom: Saffola Muesli Kesar Crunch is ideal for anyone looking for a healthy and convenient breakfast option. It is suitable for individuals of all ages who want to start their day with a nutritious meal that is easy to prepare and delicious to eat.

Pros: - Packed with a variety of nutritious ingredients - Rich in whole grains, protein, and fiber - Delicious kesar flavor with flavor pops for added crunch - Convenient and easy to prepare

Cons: - Some may find the kesar flavor too strong - May be too sweet for those looking for a more subtle sweetness

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wide variety of fruits, nuts, seeds, and whole grains align with consumer preferences for nutritious breakfast options.	Retail360
Brand Strength	20	18	Saffola is a trusted brand known for quality and health-focused products.	Brand Equity
Category Momentum	20	15	Growing demand for healthy breakfast options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium muesli products in the market.	Grocery Times
Competition	10	0	Intense competition in the muesli segment from both local and international brands.	Business Today
Use-case Advantage	5	3	Versatile product suitable for breakfast or snacking, catering to busy lifestyles.	FoodBiz
Final Market Score	100	66/100 (3.30/5)	Saffola Muesli Kesar Crunch offers a nutritious and versatile breakfast option with strong brand trust and competitive pricing.