MONKEY BAR Morning Muesli - Fruit & Nut | 700g | with Probiotics | Healthy Breakfast Cereal | Granola | No refined sugar | Supersaver Pack

MONKEY BAR Morning Muesli is a delicious and nutritious breakfast option that is perfect for starting your day off on the right foot.

Key Features: This muesli is packed with a mix of fruits, nuts, and whole grains, providing a great source of energy and fiber. It also contains probiotics to support gut health and digestion.

For whom: This muesli is ideal for anyone looking for a convenient and healthy breakfast option that is free from refined sugars.

Pros: The MONKEY BAR Morning Muesli is a great way to kickstart your day with a delicious and nutritious meal. It is also a super saver pack, providing you with plenty of servings for your breakfasts.

Cons: Some may find the texture of muesli to be too crunchy or may prefer a sweeter breakfast option. Additionally, the pack size may be too large for some individuals.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a good mix of fruits, nuts, and probiotics catering to health-conscious consumers.	Retail360
Brand Strength	20	15	Established brand with a loyal customer base in the muesli segment.	Brand Equity
Category Momentum	20	10	Growing demand for healthy breakfast options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar muesli products in the market.	IRI
Competition	10	8	Facing moderate competition from other established muesli brands in India.	Grocer's World
Use-case Advantage	5	3	Convenient and nutritious breakfast option for busy individuals.	Grocery Times
Final Market Score	100	66/100 (3.30/5)	Strong contender in the Indian muesli market with a balanced offering and competitive pricing.

Factor	Rating (out of 5)	Notes
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