Kellogg's Combo, Kellogg's Muesli with 21% Fruit and Nut Pouch, 750 g and Kellogg's Muesli with 20% Nuts Delight Pouch, 750 g

Key Features: Kellogg's Combo includes two variants of muesli - one with 21% fruit and nuts and the other with 20% nuts delight. Both variants are high in fiber, contain whole grains, and are a good source of essential nutrients.

For whom: This combo pack is ideal for individuals looking to start their day with a nutritious and filling breakfast option. It can be enjoyed by adults and children alike who want to maintain a balanced diet without compromising on taste.

Pros: The Kellogg's Combo pack offers a convenient way to enjoy two different flavors of muesli in one purchase. Both variants are delicious and provide a satisfying crunch with every bite. Additionally, they are easy to prepare and can be enjoyed with milk or yogurt.

Cons: Some users may find the sweetness level of the muesli to be a bit high, especially in the fruit and nut variant. It may not be suitable for individuals looking for a low-sugar breakfast option. Additionally, the price of the combo pack may be higher compared to other muesli brands.

Overall, Kellogg's Combo is a great choice for those who want to kickstart their day with a nutritious and delicious breakfast option that offers a good balance of flavors and textures.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High fruit and nut content aligns with Indian preferences.	Retail360
Brand Strength	20	18	Kellogg's is a trusted brand in Indian market.	Brand Equity
Category Momentum	20	15	Muesli category growing steadily in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	PriceBaba
Competition	10	10	Facing strong competition from local and global muesli brands.	GroceryToday
Use-case Advantage	5	3	Versatile for breakfast or snacking.	FoodWorld
Final Market Score	100	76/100 (3.80/5)	Kellogg's Muesli Combo well-positioned in growing Indian market.

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