Kellogg's Combo, Muesli With 21% Fruit And Nut Pouch, 500 G And Muesli With 21% Fruit And Nut Pouch, 750 G

Kellogg's Combo includes two pouches of muesli with 21% fruit and nut, one weighing 500g and the other 750g. This combo is perfect for those who enjoy a nutritious breakfast option that is both delicious and filling.
Key Features: - Muesli with 21% fruit and nut for added taste and texture - Convenient pouch packaging for easy storage and use - High in fiber and protein for a healthy start to the day
For whom: - Health-conscious individuals looking for a nutritious breakfast option - Busy individuals who need a quick and easy meal solution - Those who enjoy the combination of fruit and nuts in their muesli
Pros: - Delicious and satisfying taste - Convenient packaging for on-the-go use - Provides a good source of fiber and protein
Cons: - May contain allergens such as nuts for those with allergies - Some may find the price slightly higher compared to other breakfast options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High fruit and nut content aligns with Indian consumer preferences for healthy snacks.	Nielsen
Brand Strength	20	15	Kellogg's is a well-established brand in India.	Euromonitor
Category Momentum	20	10	Muesli category growing steadily in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other muesli brands in India.	IRI
Use-case Advantage	5	5	Versatile product suitable for breakfast or snacking.	Kantar
Final Market Score	100	66/100 (3.30/5)	Kellogg's Combo Muesli offers a balanced mix of fruit and nuts at a competitive price point in the growing Indian muesli market.

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