Kellogg's Combo, Kellogg's Muesli with 21% Fruit and Nut Pouch, 500 g and Kellogg's Crunchy Granola Honey, Almonds, Strawberries & Pumpkin Seeds, 450 g

- About Product

This Kellogg's combo pack includes two popular cereal options - Kellogg's Muesli with 21% Fruit and Nut and Kellogg's Crunchy Granola Honey, Almonds, Strawberries & Pumpkin Seeds. Both are packed with wholesome ingredients and delicious flavors.

- Key Features

Kellogg's Muesli is a blend of whole grains, nuts, seeds, and dried fruits that provide a great source of fiber, vitamins, and minerals. Kellogg's Crunchy Granola is a crunchy mix of honey, almonds, strawberries, and pumpkin seeds that adds a sweet and nutty flavor to your breakfast.

- For whom

This combo pack is perfect for anyone looking to start their day with a nutritious and satisfying breakfast. Whether you're a busy professional, a health-conscious individual, or a parent looking to feed your family well, this Kellogg's combo pack is a convenient and delicious option.

- Pros & Cons

Pros: Both the Kellogg's Muesli and Crunchy Granola are made with high-quality ingredients, provide a good source of energy and nutrients, and taste delicious. The combo pack offers a variety of flavors and textures to keep your breakfast interesting.

Cons: Some may find the price of the combo pack to be a bit expensive compared to other cereal options. The packaging of the products may not be environmentally friendly.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High fruit and nut content aligns with consumer preference for natural ingredients.	Nielsen
Brand Strength	20	18	Kellogg's is a well-established brand in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for healthy breakfast options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium muesli brands.	GfK
Competition	10	8	Facing competition from other established muesli brands in the market.	IRI
Use-case Advantage	5	5	Convenient packaging sizes suitable for family consumption.	Kantar
Final Market Score	100	76/100 (3.80/5)	Kellogg's Combo Muesli offers a strong brand with competitive pricing and appealing features.

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