Gram Multi-Milk Cereal Strawberry Muesli 500 gm | Flavour Breakfast Cereal Strawberry High Protein & added Real Dried Fruits

Key Features: - Contains real dried fruits - High in protein - Delicious strawberry flavor - Comes in a convenient 500 gm pack

For whom: - Individuals looking for a nutritious and tasty breakfast option - Fitness enthusiasts looking to increase their protein intake - People who enjoy the taste of strawberries in their cereal

Pros: - Great source of protein - Contains real fruits for added flavor and nutrition - Convenient pack size for easy storage

Cons: - May not be suitable for those with allergies to dried fruits - Some may find the strawberry flavor too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content and real dried fruits align with current health trends.	FSSAI
Brand Strength	20	18	Established brand with good reputation for quality products.	Brand Equity
Category Momentum	20	15	Growing demand for healthy breakfast options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing strong competition from established muesli brands in India.	Grocery Times
Use-case Advantage	5	5	Convenient and nutritious breakfast option for busy individuals.	FoodNavigator
Final Market Score	100	76/100 (3.80/5)	Well-positioned muesli product with strong brand and feature fit in a competitive market.

Factor	Rating (out of 5)	Notes
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