Dr. Gluten Crunchy Fruit & Nut Muesli | Tested Gluten Free cereal | High Fiber, Sweetened with Date Syrup | 0 Preservative | Protein Rich Breakfast with Wholegrain Oats, Millets, Nuts, Fruits & Seeds | Low Sugar, Vegan, Dairy-Free, 100% Natural | 400g

About Product: Dr. Gluten Crunchy Fruit & Nut Muesli is a delicious and healthy breakfast option that is tested gluten free. It is made with wholegrain oats, millets, nuts, fruits, and seeds without any preservatives.
Key Features: This muesli is high in fiber and sweetened with date syrup, making it a nutritious choice for breakfast. It is also protein-rich, low in sugar, vegan, dairy-free, and 100% natural.
For whom: This muesli is perfect for anyone looking for a gluten-free and healthy breakfast option. It is suitable for vegans and those with dairy allergies.
Pros: - Tested gluten free - High fiber - Sweetened with date syrup - Protein-rich - Low sugar - Vegan and dairy-free - 100% natural
Cons: - Some may find the price slightly higher compared to other cereals - Not suitable for those with nut allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aligns well with current consumer trends towards gluten-free, natural products.	Euromonitor
Brand Strength	20	18	Established brand with a reputation for quality and innovation.	Brand Equity
Category Momentum	20	15	Growing demand for healthy breakfast options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium muesli brands in India.	Retail360
Competition	10	8	Facing moderate competition from other established muesli brands in the market.	Grocery Today
Use-case Advantage	5	5	Versatile product suitable for various dietary preferences like vegan and dairy-free.	Grocery Times
Final Market Score	100	76/100 (3.80/5)	Premium muesli offering with strong brand presence and good fit with current health trends.

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