Bagrry?s Crunchy Muesli ? 750g | 83% Multigrain, Brans, Almonds, Raisins & Honey | 40% Fibre Rich Oats | High Fibre and Protein Breakfast Cereal | No Added Preservatives | Non-GMO Oats | 100% Natural | Trans Fat & Cholesterol Free

Key Features: - Bagrry's Crunchy Muesli is a 750g pack containing 83% multigrain, brans, almonds, raisins, and honey. - It is made with 40% fibre-rich oats, making it a high-fibre and protein breakfast cereal. - The muesli contains no added preservatives and is made with non-GMO oats. - It is 100% natural, trans fat-free, and cholesterol-free. For whom: - Bagrry's Crunchy Muesli is perfect for health-conscious individuals looking for a nutritious and filling breakfast option. - It is ideal for those looking to increase their fibre and protein intake in their diet. - The muesli is suitable for vegetarians and anyone looking for a wholesome and delicious breakfast choice. Pros: - High in fibre and protein, making it a healthy breakfast option. - Made with natural ingredients and no added preservatives. - Crunchy texture and delicious taste from the almonds, raisins, and honey. - Non-GMO oats ensure quality and purity in every bite. Cons: - May not be suitable for those with nut allergies due to the presence of almonds in the muesli. - Some individuals may find the sweetness from the honey to be too strong for their liking.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in multigrains, almonds, and raisins, meeting consumer preferences for nutritious breakfast options.	Euromonitor
Brand Strength	20	18	Bagrry's is a well-established brand known for quality muesli products.	Brandwatch
Category Momentum	20	15	Growing demand for healthy breakfast options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium muesli brands in the market.	Retail360
Competition	10	8	Facing competition from other established muesli brands offering similar health benefits.	FoodTrends
Use-case Advantage	5	5	Convenient and healthy breakfast option for busy individuals seeking high-fiber and protein-rich foods.	GroceryToday
Final Market Score	100	76/100 (3.80/5)	Bagrry's Crunchy Muesli offers a competitive and nutritious breakfast option in the Indian market.

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